For people living in the San Francisco Bay Area, Mount Tamalpais is more than just a mountain. It’s a cherished open space that encompasses some of the most beautiful, ecologically rich and well-loved trails and parklands in the region.
The birthplace of mountain biking and a source of inspiration for singers, songwriters, artists and filmmakers, Mt. Tam and its watershed are also a critical source of drinking water for 75% of Marin County’s population.
As part of “One Tam,” a campaign to boost community support and care for Mt. Tam’s treasured resources, the Tamalpais Lands Collaborative (TLC) has launched OurTam.org , a stunning, interactive 3-D re-creation of Mt. Tam.
Through the website, people visiting Mt. Tam in person can pinpoint their location on the mountain using their phones, or they can add memories from their computers at home in the form of text, photos or videos.
Once visitors have “left their mark” on the mountain, they can read and enjoy memories shared by fellow Mt. Tam lovers and supporters. The goal of the program is to encourage 10,000 people and organizations to add their voices to the virtual mountain and demonstrate how important a healthy Mt. Tam is to the Marin County community and beyond.
FW named "One Tam" Mobile Site of the Day.
Released: March 2015
Golden Gate Bridge’s 75th Anniversary
May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.
Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.
For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.
GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.
Released: December 2016
Band of Bridges
As a way to engage virtual tourism to the Bridge’s anniversary, we built the website, Band of Bridges. Our goal with this website is to built the longest bridge in the world. All visitors are invited to use our Google Maps tool to look up any bridge and add it onto the Golden Gate. This digital culmination of bridges will span and connect people and places from every corner of the Earth.
Released: January 2017