XFINITY dials up the action in a new campaign for its X1 Entertainment Operating System. The X1 brings TV and Internet together for the simplest, fastest and most complete way to access entertainment on all your screens.
Set in the fictional XFINITY Innovation Labs, the spots feature several famous faces, who show up to put the X1 through its paces.
“Bold Explorers” debuts during the opening ceremony of the 2014 Winter Olympics and features Star Trek stars Zachary Quinto and Anton Yelchin, who confirm that XFINITY is indeed the future of entertainment.
In a second ad, “Auto Pilot,” action star Jason Statham proves that you can defeat bad guys without missing a moment of Downton Abbey.
A third spot, “Wizard,” features a whimsical sorcerer on a quest for ultimate entertainment viewing power. A fourth ad, “Special Guest,” features Jimmy Fallon, who may not be an action star, but he’s very active with his voice in this spot.
Released: February 2014