Emily’s Oz

Client:
Comcast/XFINITY
  • TV Spot: “Emily’s Oz”

    Aired during the 2015 Academy Awards, a 60-second commercial called “Emily’s Oz” sparked a conversation about how people with disabilities enjoy entertainment.

    Comcast teamed up with GS&P New York to create the spot, which illustrates what a person who is blind sees in their head when they watch their favorite movie. “Emily’s Oz” brings to life The Wizard of Oz according to Emily, a seven-year-old girl who was born blind.

    Comcast and GS&P worked on the campaign with director Andreas Nilsson and some of Hollywood’s top set designers and makeup artists. The spot features a voice-over by two-time Academy Award–winner Robert Redford.

    The commercial directed viewers to EmilysOz.com, where they can watch a short documentary about Emily’s story and how her vision came to life. The site also explains the technology behind Comcast’s accessibility services.

    The talking guide that is featured in the spot is the latest in a series of innovations created in the Comcast Accessibility Lab. Comcast created, in addition to voice guidance and one-touch access to closed captioning, an online help-and-support resource for XFINITY customers looking for information about accessibility-related topics.

    “We want to create opportunities for people who love film and television but who might not have the opportunity to experience it to its fullest,” said Tom Wlodkowski, who was hired as Comcast’s vice president of audience in 2012 to focus on the usability of the company’s products and services for people with disabilities. 

    Released: February 2015

    Tags:
    Comcast/XFINITY, Film

Perfect for People Like Me

Client:
Comcast/XFINITY

XFINITY Share App

Client:
Comcast/XFINITY
  • Prom

    Prom

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    The campaign is all about taking those small, everyday moments and sharing them with the ones you care about most -  live to their TV.  We wanted to show this product being used in ways that people could relate to. To add to the authenticity of this campaign, we casted actual family members, so it was less about capturing a script and more about capturing the genuine family dynamic between loved ones.

    Released: May 2015

    Tags:
    San Francisco, Comcast/XFINITY, Film
  • TV Spot: Lip Sync

    TV Spot: Lip Sync

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    Prev Next

    The campaign is all about taking those small, everyday moments and sharing them with the ones you care about most -  live to their TV.  We wanted to show this product being used in ways that people could relate to. To add to the authenticity of this campaign, we casted actual family members, so it was less about capturing a script and more about capturing the genuine family dynamic between loved ones.

    Released: May 2015

    Tags:
    San Francisco, Comcast/XFINITY, Film
  • Little League

    Little League

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    Prev Next

    The campaign is all about taking those small, everyday moments and sharing them with the ones you care about most -  live to their TV.  We wanted to show this product being used in ways that people could relate to. To add to the authenticity of this campaign, we casted actual family members, so it was less about capturing a script and more about capturing the genuine family dynamic between loved ones.

    Released: May 2015

    Tags:
    San Francisco, Comcast/XFINITY, Film
  • Tie

    Tie

    4 of 4
    Prev Next

    The campaign is all about taking those small, everyday moments and sharing them with the ones you care about most -  live to their TV.  We wanted to show this product being used in ways that people could relate to. To add to the authenticity of this campaign, we casted actual family members, so it was less about capturing a script and more about capturing the genuine family dynamic between loved ones.

    Released: May 2015

    Tags:
    San Francisco, Comcast/XFINITY, Film