The Lasts

Client:
Cisco
  • TV Spot: “The Last Traffic Jam”

    TV Spot: “The Last Traffic Jam”

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

    Released: January 2015

    Tags:
    San Francisco, Cisco, Film
  • Film: The Last Product Recall

    Film: The Last Product Recall

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

    Released: April 2015

    Tags:
    San Francisco, Cisco, Film
  • Film: The Last Long Wait

    Film: The Last Long Wait

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    Prev Next

    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

     

    Released: April 2015

    Tags:
    San Francisco, Cisco, Film
  • Film: The Last Missed Delivery

    Film: The Last Missed Delivery

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    Prev Next

    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

    Released: April 2015

    Tags:
    San Francisco, Cisco, Film

There’s Never Been a Better Time

Client:
Cisco
  • Pep Talk

    Pep Talk

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    Today, many think that our world is moving too fast, that it’s too complicated and that too many variables and moving pieces exist. There has never been more pressure to see more, understand more and react faster. 

    To all those people, Cisco would like to say, There’s never been a better time to do something amazing. Technology is helping the world see and do more than ever before.

    The campaign shows how Cisco is enabling innovation that helps humanity, including drones that protect endangered species and cell phones that help people find clean water. The entire omni-channel global effort extends to every communications touch point, including Cisco’s website redesign, partner joint marketing strategy, and employee engagement efforts.

     

    Released: June 2016

    Tags:
    San Francisco, Cisco, Film
  • Dangerous Jobs

    Dangerous Jobs

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    Today, many think that our world is moving too fast, that it’s too complicated and that too many variables and moving pieces exist. There has never been more pressure to see more, understand more and react faster. 

    To all those people, Cisco would like to say, There’s never been a better time to do something amazing. Technology is helping the world see and do more than ever before.

    The campaign shows how Cisco is enabling innovation that helps humanity, including drones that protect endangered species and cell phones that help people find clean water. The entire omni-channel global effort extends to every communications touch point, including Cisco’s website redesign, partner joint marketing strategy, and employee engagement efforts.

     

    Released: May 2016

    Tags:
    San Francisco, Cisco, Film
  • People in Crisis

    People in Crisis

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    Many of us think that the world is moving too fast and becoming too complicated. It feels like there’s never been more to see, more to understand, more to react to or more pressure.

    Cisco agrees, and says, “There’s never been a better time to do something amazing.”

    This campaign shows how Cisco is enabling innovation that helps humanity, including cell phones that help people find clean water and drones that help protect endangered species. The entire omni-channel global effort extends to every communications touch point, including Cisco’s website redesign, partners’ joint marketing strategy and employee-engagement efforts.

    Released: May 2016

    Tags:
    San Francisco, Cisco, Film

Space Hotel

Client:
Cisco
  • Space Hotel

    To demonstrate how Cisco Spark’s bold collaboration platform allows teams to make the impossible possible, we brought together an interior designer, a space explorer, an astronautics professor and a travel expert to answer the question: With space tourism upon us, where will we stay?

    The result is the Space Hotel—an immersive 360 video tour of a galactic hotel that might only be a few years from reality given the technology already at our fingertips. The hotel includes a lobby, bedrooms, a dining area, an observation deck and the universe’s first zero-G swimming pool.

    The collaborators included David Barnhart, a professor of astronautics; interior designer Nicole Hollis, principal and creative director of NICOLEHOLLIS; Anousheh Ansari, the first female private space explorer; and Brian Kelly, founder and CEO of The Points Guy.

    The digital campaign is a continuation of Cisco’s campaign “There’s Never Been a Better Time,” which GS&P introduced in May 2016. The platform’s perpetual optimism fuels Cisco’s drive to make formerly outlandish ideas, like a space hotel, reality.

    Released: January 2017

    Tags:
    San Francisco, Cisco

The Connected Billboard

Client:
Cisco