The IoE Machine

Client:
Cisco
  • Interactive: “IoE Machine”

    Cisco is building the next phase in the evolution of the Internet—the Internet of Everything. They needed their B2B customers to understand that Cisco will enable a fundamental change in the way companies run their businesses in the years ahead.

    So we created a WIRED magazine app that brought this idea to life and then used it as the blueprint for a digital/experiential tradeshow exhibit.

    The exhibit was called the Internet of Everything Machine, a 20-by-10-foot interactive installation that shows life in a connected city. It made the intangible tangible and gave attendees a unique look at how Cisco is transforming cities.

    Released: May 2014

    Tags:
    Cisco, Interactive

We're Ready. Are You?

Client:
Cisco
  • Competitor

    Competitor

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    Today’s tremendously globalized economy is bringing in the next wave of talent and competition from every corner of the world. India is just one of the countries with a thriving tech scene and a booming private-education system that embraces tech-savviness. 

    The next wave of the Internet demands a new kind of workforce, new skills and new kinds of knowledge workers. If you want to stay relevant, you need to invest today in the technology that will prepare you for those unimaginable changes. 

     

     

    Released: June 2015

    Tags:
    San Francisco, Cisco, Film
  • TV Spot: "Hackers"

    TV Spot: "Hackers"

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    It takes the average business 211 days to realize it’s been hacked. And hackers aren’t just kids in hoodies anymore. They’re well-funded, government-sponsored organized syndicates of extremely talented programmers who are picking apart businesses’ shaky patchwork of security. This spot taps into that truth and introduces Cisco’s role as a pervasive security provider for the next wave of the Internet.

    Released: June 2015

    Tags:
    San Francisco, Cisco, Film

The Lasts

Client:
Cisco
  • TV Spot: “The Last Traffic Jam”

    TV Spot: “The Last Traffic Jam”

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

    Released: January 2015

    Tags:
    San Francisco, Cisco, Film
  • Film: The Last Product Recall

    Film: The Last Product Recall

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

    Released: April 2015

    Tags:
    San Francisco, Cisco, Film
  • Film: The Last Long Wait

    Film: The Last Long Wait

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

     

    Released: April 2015

    Tags:
    San Francisco, Cisco, Film
  • Film: The Last Missed Delivery

    Film: The Last Missed Delivery

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    After conducting interviews with business leaders and technology leaders and completing a global survey involving over 2,000 C-suite executives, we discovered that they all felt a responsibility to do more. They wanted to use their assets to solve big problems in the world. They had an ambition and a drive to leave their companies and the world a better place as a result of their time here. We saw technology as the avenue for them to do just that. 

    So we created this campaign to capture our audience’s ambitions, leverage Cisco technology and the Internet of Everything, and solve important problems.

    In the past couple of years, we have seen the first driverless car, the first connected parking lot and the first smart energy grid. While these industry firsts are noteworthy, we believe they are truly interesting only for the lasts they lead us to—among other lasts, the last traffic jam, the last missed delivery and the last blackout.

    Released: April 2015

    Tags:
    San Francisco, Cisco, Film

There’s Never Been a Better Time

Client:
Cisco
  • Pep Talk

    Pep Talk

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    Today, many think that our world is moving too fast, that it’s too complicated and that too many variables and moving pieces exist. There has never been more pressure to see more, understand more and react faster. 

    To all those people, Cisco would like to say, There’s never been a better time to do something amazing. Technology is helping the world see and do more than ever before.

    The campaign shows how Cisco is enabling innovation that helps humanity, including drones that protect endangered species and cell phones that help people find clean water. The entire omni-channel global effort extends to every communications touch point, including Cisco’s website redesign, partner joint marketing strategy, and employee engagement efforts.

     

    Released: June 2016

    Tags:
    San Francisco, Cisco, Film
  • Dangerous Jobs

    Dangerous Jobs

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    Today, many think that our world is moving too fast, that it’s too complicated and that too many variables and moving pieces exist. There has never been more pressure to see more, understand more and react faster. 

    To all those people, Cisco would like to say, There’s never been a better time to do something amazing. Technology is helping the world see and do more than ever before.

    The campaign shows how Cisco is enabling innovation that helps humanity, including drones that protect endangered species and cell phones that help people find clean water. The entire omni-channel global effort extends to every communications touch point, including Cisco’s website redesign, partner joint marketing strategy, and employee engagement efforts.

     

    Released: May 2016

    Tags:
    San Francisco, Cisco, Film
  • People in Crisis

    People in Crisis

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    Many of us think that the world is moving too fast and becoming too complicated. It feels like there’s never been more to see, more to understand, more to react to or more pressure.

    Cisco agrees, and says, “There’s never been a better time to do something amazing.”

    This campaign shows how Cisco is enabling innovation that helps humanity, including cell phones that help people find clean water and drones that help protect endangered species. The entire omni-channel global effort extends to every communications touch point, including Cisco’s website redesign, partners’ joint marketing strategy and employee-engagement efforts.

    Released: May 2016

    Tags:
    San Francisco, Cisco, Film