The IoE Machine
Cisco is building the next phase in the evolution of the Internet—the Internet of Everything. They needed their B2B customers to understand that Cisco will enable a fundamental change in the way companies run their businesses in the years ahead.
So we created a WIRED magazine app that brought this idea to life and then used it as the blueprint for a digital/experiential tradeshow exhibit.
The exhibit was called the Internet of Everything Machine, a 20-by-10-foot interactive installation that shows life in a connected city. It made the intangible tangible and gave attendees a unique look at how Cisco is transforming cities.
Released: May 2014