Cheetos Betabrand

Client:
Cheetos
  • "Lapkin"

    "Lapkin"

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    CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

    Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

    Released: March 2017

    Tags:
    San Francisco, Cheetos
  • Cheetos Betabrand

    2 of 2
    Prev Next

    CHEETOS is partnering with Betabrand to create Easter clothes perfect for sneakily eating CHEETOS without other family members noticing. The clothes range from an ascot or “snackscot” with a secret pouch for storing CHEETOS to a fancy lady’s muffler designed to muffle the sound of CHEETOS bags being opened.

    Known as Chester’s “Spring Snack Line,” the campaign will unveil a new item each week on the CHEETOS Facebook page, where people can vote to win their favorite clothing items from the collection.

    Released: March 2017

    Tags:
    San Francisco, Cheetos