Paperwork Rage

Client:
Adobe
  • No matter how far into the future we go, businesses still haven’t managed to get rid of paperwork. Fax machines are still beeping; filing cabinets are still full; and forms are still being filled out by hand.

    When Adobe researched paperwork’s effect on business today, they discovered two important insights. The first was that employees felt that they were powerless to stop it, that paperwork and all its inefficiencies were inevitable and never going away. And the second? Paperwork makes employees really, really angry.

    So we wanted to show employees rising up and saying, “We’re not going to take it anymore.”

    Paperwork as we know it is over. We don’t have to suffer anymore.  

    Released: April 2015

    Tags:
    San Francisco, Adobe, Print

Photoshop 25th Anniversary

Client:
Adobe
  • TV Spot: “Dream On”

    To celebrate Photoshop’s 25th anniversary, we created a film made entirely from Photoshop files.

    Utilizing existing art made by members of Behance (the Adobe-owned creative network) and images from famous movies, the film was animated layer by layer, showing off the software’s contribution to the creative world in powerful and unexpected ways.

    Built around Aerosmith’s iconic song “Dream On,” the film is living proof that Photoshop is for more than retouching celebrity photos or creating fun Internet memes; it’s an amazing tool that helps countless artists bring their imaginations to life.

    The spot premiered during the Oscars to great fanfare, and it celebrated and inspired a whole new generation of digital artists to “dream on.”

    Released: February 2015

    Tags:
    San Francisco, Adobe, Film

Do You Know What Your Marketing Is Doing 2.0

Client:
Adobe
  • “The Launch”

    “The Launch”

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    For Advertising Week 2015, we wanted to poke fun at a situation that is all too familiar in modern-day marketing: the moment you’re ready to launch a campaign, but suddenly, there are a million voices telling you to stop or move in a different direction. And we wanted to show that if you’re feeling overwhelmed by data, Adobe can help you make informed marketing decisions from the start.

    Released: September 2015

    Tags:
    San Francisco, Adobe, Film
  • “The Gambler”

    “The Gambler”

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    Every year marketers line up to drop millions on the hope that their ads will stick out during the Super Bowl. And if they haven’t done their research, it’s an awfully big gamble. Do you know what your marketing is doing? Adobe can help.

     

    Released: February 2016

    Tags:
    San Francisco, Adobe, Film