If you attended the 2014 Cannes Lions International Festival of Creativity, you saw some of the world’s most awarded and respected advertising illuminati featured in Adobe's “New Creatives” campaign.
The print work used the faces of six of the industry’s most respected professionals as palimpsests for collaborations with up-and-coming artists within the Adobe Behance community. Each creative professional partnered with an emerging artist to conjure up a design that reflected both the professional’s most famous ad campaigns and their unique personalities. The professionals’ faces were then painted white, and the designs were projected onto them.
The esteemed creatives included Jeff Benjamin (J. Walter Thompson), PJ Pereira (Pereira & O’Dell), Eric Kallman (Goodby Silverstein & Partners), Fernanda Romano (Naked), Mick Ebeling (Not Impossible Labs) and Alex Trochut. Collectively, the group has won over 110 Cannes Lions and 14 Grand Prix.
The creative partnerships include the following:
* Jeff Benjamin working with Vault49 to turn his face into the “subservient chicken” he made famous for Burger King
* Mike Ebeling also worked with Vault49 to interpret his open-source invention that allows paralyzed artists to create art through eye movement
* Eric Kallman joining Adhemas Batista to re-create Kallman’s work for Pizza Hut, Skittles and the mega-successful Old Spice campaign
* PJ Pereira and Doug Alves paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folklore), by projecting a traditional Brazilian deity mask
* Fernanda Romano teaming up with Yema Yema to showcase Romano’s vivacious personality through design
* Designer Alex Trochut created his own design
The ads ran in the official Cannes welcome booklet, in the Lions Daily News, on distributed posters and fliers, on out-of-home LED screens along the Promenade de la Croisette, through online social content, inside the Palais entrance and at the Adobe welcome party.
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