#IAmAWitness

Client:
AdCouncil
  • I Am A Witness

    I Am A Witness

    1 of 2
    Prev Next

    If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

    The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

    Released: October 2015

    Tags:
    San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design
  • Manifesto

    Manifesto

    2 of 2
    Prev Next

    If a witness speaks up when they see bullying, 60 percent of the time that bullying stops within 10 seconds. So we created a tool to stop bullying: an emoji. 

    The emoji, which is now on every iPhone and Android phone, is a way of combating not just bullying but also any apprehensiveness about stepping in that witnesses may be feeling. A symbol can be a universal message: “I don’t stand for this.” And it can be accessed with the touch of a finger.

    Released: October 2015

    Tags:
    San Francisco, AdCouncil, Print, Integrated, Mobile, Social, Design

ReddIT Supports #IAmAWitness

December 28, 2015
  • In an unprecedented push to support a social cause, Reddit has transformed their masthead Snoo into a "Witness" from October 28 to October 30. The "WITNESS" iconography can be seen in the little guy's head. This means 50 million impressions per day, or about 200 million impressions in total, will point to our "Witness" Snoo and give people a chance to learn more about becoming a "Witness." This is incredible support from a site that is fondly referred to as "the front page of the internet."

    This IAAW movement is such a growing, breathing thing, it feels like the possibilities are endless. 

    Tags:
    San Francisco, AdCouncil, News