Cannes: Daughters of the Evolution

Client:
Cannes: Daughters of the Evolution
  • Cannes: Daughters of the Evolution

    What does the youngest generation think about women in advertising? This year at Cannes we hosted the panel “Daughters of the Evolution” to find out. The panel included the daughters of Leo Burnett chief creative officer North America and CEO Canada Judy John, Design Army co-founder and chief creative officer Pum Lefebure and Goodby Silverstein & Partners chief creative officer Margaret Johnson. The session, moderated by Director/Photographer/Author Lauren Greenfield, uncovered these girls’ ideas about the best and worst parts of their mothers’ jobs; their definitions of leadership, success and fearlessness; and their own aspirations and predictions of what the future holds.

    Released: June 2017

    Tags:
    San Francisco

Frozen Ice-T

Client:
SONIC Drive-In
  • Frozen Ice-T

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    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: August 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    2 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: August 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    3 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: August 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    4 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    5 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    Frozen Ice-T

    6 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social
  • Frozen Ice-T

    Frozen Ice-T

    7 of 7
    Prev Next

    For National Iced Tea Month, we partnered with the coolest coldest T we know, Ice-T, to promote SONIC’s new Frozen Sweet Teas. A six-foot-tall, 600-pound Ice-T ice sculpture holding a microphone, set on the roof of GS&P’s SF headquarters and slowly melting—drip, drip, drip—was streamed on Facebook Live. When the mic dropped, the first 100 fans to comment won limited-edition Ice-T shirts that change color in the freezer. We also made some spots.

    Released: July 2017

    Tags:
    San Francisco, SONIC Drive-In, Interactive, Experiential, Social

Your Ticket Out

Client:
StubHub
  • "Machines"

    "Machines"

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    Every night people have to decide whether to go out to an amazing live event or stay home and be lame. StubHub would like people to decide to go out and not be lame more often. So we made two films following the lives of people who found themselves on opposite sides of that decision.

    Released: May 2017

    Tags:
    San Francisco, StubHub, Film
  • "Festival"

    "Festival"

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    Every night people have to decide whether to go out to an amazing live event or stay home and be lame. StubHub would like people to decide to go out and not be lame more often. So we made two films following the lives of people who found themselves on opposite sides of that decision.

    Released: May 2017

    Tags:
    San Francisco, StubHub, Film
  • Your Ticket Out

    Your Ticket Out

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    With TVs getting bigger, food delivery apps getting faster, and memory foam getting squishier, it’s never been harder to get out of the house. For StubHub, we quickly realized that StubHub isn’t competing with other ticket providers, they’re competing with people’s couches. This insight drove the campaign, “Your Ticket Out," which inspires people to get out and experience the world by showcasing the visceral excitement of a live event. 

    Released: June 2016

    Tags:
    San Francisco, StubHub, Film