Band of Bridges

Client:
Golden Gate National Parks Conservancy
  • Band of Bridges

    As a way to engage virtual tourism to the Bridge’s anniversary, we built the website, Band of Bridges. Our goal with this website is to built the longest bridge in the world. All visitors are invited to use our Google Maps tool to look up any bridge and add it onto the Golden Gate. This digital culmination of bridges will span and connect people and places from every corner of the Earth. 

    Released: January 2017

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Interactive, Social

2016 Cannes Innovation Lions Panel: Why Start-ups Aren’t from Mars & Agencies Aren’t from Venus

Client:
Goodby Silverstein & Partners
  • 2016 Cannes Innovation Lions Panel: Why Start-ups Aren’t from Mars & Agencies Aren’t from Venus

    Many believe that when it comes to advertising, start-ups and ad agencies don't understand each other. 

    That's why GS&P will host the panel, “Why Start-ups Aren’t from Mars & Agencies Aren’t from Venus" on the biggest advertising stage in the world: the Cannes Lions. 

    Our very own ECD, Margaret Johnson will join Chris Lindland the CEO of BETABRAND, Alex Gurevich of Javelin Ventures with Moderator Shareen Pathak of Digiday to debate why start-ups don’t think they need agencies and why agencies struggle to woo start-ups with their brilliance. Attendees will learn how start-ups and agencies can speak the same language and transform these partnerships from a one-time rendezvous into a longer-term relationship. 

    The event will take place on Tuesday, June 21st from 3:00 - 3:30pm at the Innovation Forum, Palais II.

     

     

     

     

    Released: June 2016

    Tags:
    San Francisco, Goodby Silverstein & Partners

Golden Gate Bridge’s 75th Anniversary

Client:
Golden Gate National Parks Conservancy
  • May 27th, 2012 marked the San Francisco Golden Gate Bridge’s 75th anniversary. Goodby Silverstein & Partners, an ad agency founded in San Francisco, has had a long-standing relationship with the Golden Gate National Parks Conservancy.

    Rich Silverstein served for fifteen years on the board of the Golden Gate National Parks Conservancy, where he helped make them into a brand that is the envy of our country’s park system.

    For the bridge’s 75th anniversary, we challenged ourselves to have people see the bridge, one of the most photographed and iconic American symbols, in a way they never had before.

    GS&P’s photographer and senior art director, Claude Shade, was granted access to areas of the bridge that are otherwise strictly off-limits. The shots offer never-before-seen angles of the Bridge’s classic art deco architecture. The photos were then doctored to stay in-theme with the iconic bold “international orange” color and color blocking aesthetic Rich Silverstein made famous in our previous print work.

     

    Released: December 2016

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Print

SXSW

Client:
Nick Denton & Jeff Goodby at SXSW