Are You My Grandma?

Client:
Grandma's
  • “Break Room”

    “Break Room”

    1 of 4
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    “Are you my grandma?” 

    That’s the big question in our new campaign for GRANDMA’s Cookies. GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for. However, with the exception of the grandma pictured on the package, they’ve never done anything to connect the brand to the nostalgia, warmth and coziness that grandmas make us feel. After GRANDMA’s 100 years of making cookies, we thought it was high time they did.

    In each commercial, someone is eating a GRANDMA’S Cookie—a cookie that smells so delicious and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

    Released: April 2016

    Tags:
    San Francisco, Grandma's , Film
  • “Cafeteria”

    “Cafeteria”

    2 of 4
    Prev Next

    “Are you my grandma?” 

    That’s the big question in our new campaign for GRANDMA’s Cookies. GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for. However, with the exception of the grandma pictured on the package, they’ve never done anything to connect the brand to the nostalgia, warmth and coziness that grandmas make us feel. After GRANDMA’s 100 years of making cookies, we thought it was high time they did.

    In each commercial, someone is eating a GRANDMA’S Cookie—a cookie that smells so delicious and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

    Released: April 2016

    Tags:
    San Francisco, Grandma's , Film
  • “Carpool”

    “Carpool”

    3 of 4
    Prev Next

    “Are you my grandma?” 

    That’s the big question in our new campaign for GRANDMA’s Cookies. GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for. However, with the exception of the grandma pictured on the package, they’ve never done anything to connect the brand to the nostalgia, warmth and coziness that grandmas make us feel. After GRANDMA’s 100 years of making cookies, we thought it was high time they did.

    In each commercial, someone is eating a GRANDMA’S Cookie—a cookie that smells so delicious and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

    Released: April 2016

    Tags:
    San Francisco, Grandma's , Film
  • “Park”

    “Park”

    4 of 4
    Prev Next

    “Are you my grandma?” 

    That’s the big question in our new campaign for GRANDMA’s Cookies. GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for. However, with the exception of the grandma pictured on the package, they’ve never done anything to connect the brand to the nostalgia, warmth and coziness that grandmas make us feel. After GRANDMA’s 100 years of making cookies, we thought it was high time they did.

    In each commercial, someone is eating a GRANDMA’S Cookie—a cookie that smells so delicious and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise.

    Released: April 2016

    Tags:
    San Francisco, Grandma's , Film

Togetherness

Client:
Dreyer's
  • Togetherness

    We all love getting together with our loved ones. We’re only human.

    Eighty-two percent of families say they crave more time to be with their families.

    In fact, 33 percent said their resolution for 2016 is to do just that. 

    This inspired us to create a campaign all about togetherness for Dreyer’s, the brand that invented classic ice cream flavors like Rocky Road and Cookies ’N Cream. Our campaign debuted with an emotional 90-second online video and a 30-second television commercial celebrating heartfelt moments of togetherness.

    The spot plays along with a cover of Cyndi Lauper’s “True Colors” by Swedish artist Ane Brun. The commercial forms the center of an integrated campaign celebrating true moments of togetherness with print ads featuring real families.

    Released: May 2016

    Tags:
    San Francisco, Dreyer's, Film

Boy Scouts Milk Mission

Client:
California Milk Processors Board
  • “The Scouts Milk Mission”

    It's an idea that took us 100 years to think of. 

    You can’t have cookies without milk. And yet for almost 100 years, the Girl Scouts have been selling cookies, but milk has been nowhere in sight. Those delicious cookies were being dunked into nothing. 

    In 2016 the penny finally dropped. We made sure the Boy Scouts were right next to the Girl Scouts, selling milk.

    We launched our idea during Girl Scouts Week. We followed with Twitter hashtags so that whenever people were talking about how much they love #girlscoutcookies, we popped up, reminding them that you can’t have cookies without milk. A short film recapped our stunt to inspire Scouts groups all over the country to follow suit. 

    Official “got milk?” patches were earned; cash was raised for the Boy Scouts; milk and cookies were enjoyed together; and all was right with the world.

    Read about it on Creativity, where it was named Ad of the Day. 

    Released: March 2016

    Tags:
    San Francisco, California Milk Processors Board, Film

Secret Agent

Client:
Adobe
  • Secret Agent

    When cross-channel marketing goes wrong, it’s bad news for businesses and consumers alike. 

    As part of Adobe’s “How’s your customer experience?” ad series, “Secret Agent” conveys how all the bad guys in the world couldn’t defeat a secret agent, but a bad customer experience could.

    Released: September 2016

    Tags:
    Adobe