9/11 Moment of Reflection

Client:
Goodby Silverstein & Partners
  • App: 911 Moment of Reflection

    On September 11, 2015, GS&P launched the mobile app “9:11 Moment of Reflection,” designed to turn the painful memories of 9/11 into something positive.

    Creative director Adam Reeves and senior art director Carlo Barreto, both former New Yorkers, came up with the app. “While we were at lunch after a rather challenging morning at work, we started to talk about how we overcome challenges in life” said Barreto. “We wanted to share what helps us deal,” added Reeves, “specifically around the tragedy of one of the cities we both love and have strong ties to.”

    Barreto illustrated the entire project himself, and the app was the built by the agency’s BETA Group. Similar to how some people make a wish at 11:11, the app leverages the two times that 9:11 appears on the clock daily and turns them into a moment of peaceful reflection, with musing tones, elegant animation and inspirational quotes about forgiveness and unity. 

    While the app is downloadable for free, it provides a donation link to the Newseum in Washington, DC, where a permanent exhibition honors the brave journalists who covered the 9/11 attacks. 

    Released: September 2015

    Tags:
    San Francisco, Goodby Silverstein & Partners, Interactive, Mobile

Our Tam

Client:
Golden Gate National Parks Conservancy
  • Mobile: “Our Tam”

    For people living in the San Francisco Bay Area, Mount Tamalpais is more than just a mountain. It’s a cherished open space that encompasses some of the most beautiful, ecologically rich and well-loved trails and parklands in the region.

    The birthplace of mountain biking and a source of inspiration for singers, songwriters, artists and filmmakers, Mt. Tam and its watershed are also a critical source of drinking water for 75% of Marin County’s population.

    As part of “One Tam,” a campaign to boost community support and care for Mt. Tam’s treasured resources, the Tamalpais Lands Collaborative (TLC) has launched OurTam.org , a stunning, interactive 3-D re-creation of Mt. Tam.

    Through the website, people visiting Mt. Tam in person can pinpoint their location on the mountain using their phones, or they can add memories from their computers at home in the form of text, photos or videos.

    Once visitors have “left their mark” on the mountain, they can read and enjoy memories shared by fellow Mt. Tam lovers and supporters. The goal of the program is to encourage 10,000 people and organizations to add their voices to the virtual mountain and demonstrate how important a healthy Mt. Tam is to the Marin County community and beyond.

    FW named "One Tam" Mobile Site of the Day.

     

    Released: March 2015

    Tags:
    San Francisco, Golden Gate National Parks Conservancy, Interactive, Mobile

Wingtoberfest "Subtitles"

Client:
SONIC Drive-In
  • TV Spot "Wingtoberfest"

    SONIC’s iconic Two Guys had proudly presented many delicious deals before, but never in German. This seemed like a shame. So to promote Wingtoberfest, a promotion for half-price chicken wings, the Two Guys communicated in 100 percent Oktoberfest-appropriate German with the help of a patient German vocal coach and a serious number of subtitles. 

     

    Released: October 2015

    Tags:
    San Francisco, SONIC Drive-In, Film

Sonic Rollerdogs

Client:
SONIC Drive-In
  • Web film: Rollerdogs

    SONIC Drive-In wanted to get the attention of folks who were settling for hot dogs at big-box-retailer cafés and convenience stores. This web film reminded hot dog lovers that there is a better choice out there, just in time for National Hot Dog Month.

     

    Released: July 2015

    Tags:
    San Francisco, SONIC Drive-In, Film