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Christian Haas

Executive Creative Director of GSP NY/Partner

Since joining GSP in 2006, Christian has worked on award-winning campaigns for clients such as Sprint, eBay, HP, GE, YouTube and the California Milk Processor Board (“got milk?”).

In January 2013 he was named one of the founding partners of GSP New York, where he works with YouTube, Google and PledgeMusic.

Prior to GSP he spent seven years at Organic, first as vice president and managing director in São Paulo and later heading the creative department at the company’s headquarters in San Francisco. And before that, he founded Vizio, a leading Brazilian interactive agency that he later sold to Organic, making a lot of money and losing everything a couple of days later when the dot-com bubble burst. He also worked as an art director and creative director in traditional advertising and as an editor at a film production company.

Advertising Age and Creativity recognized Christian as one of the 50 most influential and inspiring creative personalities of 2010. In the same year, he made Campaign magazine’s Global Power List, and MediaPost named him a Creative All-Star. He still wonders why.

Christian’s advertising career started at age four when a nanny no-show forced his mom to take him to work. That day he watched the agency reel 26 times, as any other kid would.

Twitter:
@chaas
Tags:
Leadership, New York, Partner

Nancy Reyes

Managing Director of GSP New York/Associate Partner

After graduating from Harvard in 1997, Nancy started her advertising career in New York City at Ogilvy & Mather and D’Arcy Masius Benton & Bowles; she worked on IBM, Folgers, Pampers and Crest.

Although New York City was loads of fun, one day she woke up and realized that she lived across the street from a bar, next to a bar and down the block from five bars. She promptly decided it was best to pursue a healthier lifestyle and moved to San Francisco.

She joined GSP 11 years ago and has worked on a variety of accounts, including Adobe, HP, Frito-Lay, Google and Comcast. Nancy is most proud of the success of HP’s “The Computer Is Personal Again” campaign, which won (in the same year) not only Ad Age’s Campaign of the Year but also an Effie Award. 

Even though San Francisco was providing a healthier lifestyle, Nancy moved her admittedly now-more-outdoorsy self (plus two little girls and a husband) back to New York City to open and run GSP New York.

She runs the Comcast/XFINITY, Google Creative Sandbox and PledgeMusic accounts, and is most likely the person who will pick up the phone if you call GSP NY about new business. 

Twitter:
@reyesjimbo
Tags:
Leadership, New York, Associate Partner

The Slowskys Mean Business

October 9, 2013
  • GSP New York is debuting a new campaign for Comcast Business this week.

    The spots feature advertising icons Bill and Karolyn Slowsky, the endearing turtle couple who rejoice in their decision to pick the slowest possible DSL connection.

    The first two spots, “Intro” and “Busy” feature Bill and Karolyn as business owners at their mom-and-pop restaurant, Slowsky’s.

    Their first employee is their nephew Kevin (surprisingly not a turtle, but we all have odd branches in our family tree, so let’s not judge). While Bill and Karolyn remain comfortable with their slow lifestyle, Kevin tries to convince them to switch to Comcast Business because it’s up to five times faster than DSL.  

    GSP introduced “The Slowksys” campaign in 2006 to promote Comcast’s consumer-facing high-speed-Internet offering. 

    “After seven years living with slow Internet at home, it felt like the Slowskys were ready to come out of retirement and start their own small business—a fast food with slow DSL,” said executive creative director Christian Haas

    Tags:
    News, New York, Comcast/XFINITY

What We Believe

  • What We Believe

    Make stuff people care about.

    It’s what we’ve tried to do for 30 years, and it still motivates us today.

    It used to be that the “stuff” we made was ads—TV commercials or outdoor boards or digital banners. Of course, the list is a lot longer today. Now it’s about creating the right thing. The unexpected thing. The thing that will grab attention, turn on a little light in a person’s head and change behavior.

    To appeal to an individual, we try to see the world through his or her eyes and look beyond budget size or media thinking.

    Doing so leads us to solutions that treat people with respect, that give them credit for a sense of humor and perspective, that never talk down to them and that work like crazy.

    We believe that getting to good, effective work can and should be fun. That’s why we have an open, collaborative way of working with our clients and with each other.

    It helps when you work with people who care about more than just advertising. People who come from a variety of backgrounds and bring a diverse set of perspectives. That’s why we hire people from so many nontraditional places.

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