Executive Creative Director of GSP NY/Partner
Since joining GSP in 2006, Christian has worked on award-winning campaigns for clients such as Sprint, eBay, HP, GE, YouTube and the California Milk Processor Board (“got milk?”).
In January 2013 he was named one of the founding partners of GSP New York, where he works with YouTube, Google and PledgeMusic.
Prior to GSP he spent seven years at Organic, first as vice president and managing director in São Paulo and later heading the creative department at the company’s headquarters in San Francisco. And before that, he founded Vizio, a leading Brazilian interactive agency that he later sold to Organic, making a lot of money and losing everything a couple of days later when the dot-com bubble burst. He also worked as an art director and creative director in traditional advertising and as an editor at a film production company.
Advertising Age and Creativity recognized Christian as one of the 50 most influential and inspiring creative personalities of 2010. In the same year, he made Campaign magazine’s Global Power List, and MediaPost named him a Creative All-Star. He still wonders why.
Christian’s advertising career started at age four when a nanny no-show forced his mom to take him to work. That day he watched the agency reel 26 times, as any other kid would.