ReddIT Supports #IAmAWitness

December 28, 2015
  • In an unprecedented push to support a social cause, Reddit has transformed their masthead Snoo into a "Witness" from October 28 to October 30. The "WITNESS" iconography can be seen in the little guy's head. This means 50 million impressions per day, or about 200 million impressions in total, will point to our "Witness" Snoo and give people a chance to learn more about becoming a "Witness." This is incredible support from a site that is fondly referred to as "the front page of the internet."

    This IAAW movement is such a growing, breathing thing, it feels like the possibilities are endless. 

    Tags:
    San Francisco, AdCouncil, News

Brand Camp with Structure Capital

May 22, 2015
  • Goodby Silverstein & Partners and Structure Capital teamed up to give the familiar ad agency/start-up format an unprecedented twist with Brand Camp. It was not a renaming exercise. Rather, the goal of the event was to help six start-ups better understand their brands and provide them with the tools to grow.

    Brand Camp was a weekend-long hackathon that brought together Structure Capital’s founders and the CMOs of six start-ups with some of the Bay Area’s best marketers across disciplines from GS&P. The teams worked quickly. They identified the individual brands' key attributes and then went further. By the end of Brand Camp they had created idea videos, manifestos, logo designs, digital plug-ins and mobile apps. By all accounts it was wildly successful.

    "I didn't expect that much to happen so quickly,"  said Mike Walsh, founder of Structure Capital.

     

     

    Tags:
    News

GS&P Work for Adobe and Cisco Honored at AdAge B2B Awards

January 26, 2015
  • Goodby Silverstein & Partners won the social award for its “Super Bowl of Marketing” campaign for Adobe Marketing Cloud at the 2015 B2B Best Awards announced by Ad Age today.  

    It also collected four runner-up awards in other categories: for Adobe’s “Click, Baby, Click!” in integrated campaigns ($200K+), for Cisco’s “Connected Billboard” in outdoor, for Cisco’s “IoE Machine” in tradeshow exhibits, and for Adobe’s “Woo Woo” in TV.

    Presented by Ad Age, the B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and their agencies across the full spectrum of media, from print and online to outdoor and experiential. Campaigns were judged by Ad Age editors on their creative merits. For the full list of winners visit Adage.com/btobbest2015.

    “The most compelling work clearly embraced a powerful trend in BtoB marketing: top brands recognize that customers seek the same emotional connection with their business partners that they look for in consumer brands,” said Matt Quinn, Executive Editor of Ad Age. “Whether the medium was video or print, e-mail or billboards, winning work didn’t simply push a product; it told an empowering story.”

    Tags:
    News