2016 Cannes Innovation Lions Panel: Why Start-ups Aren’t from Mars & Agencies Aren’t from Venus

June 13, 2016
  • Many believe when it comes to advertising, start-ups and ad agencies don't understand each other. 

    That's why we are hosting the panel, “Why Start-ups Aren’t from Mars & Agencies Aren’t from Venus" on the biggest advertising stage in the world: the Cannes Lions. 

    During the Innovation Lions we've invited Margaret Johnson (GS&P ECD), Chris Lindland (BETABRAND CEO), Alex Gurevich (Javelin Ventures) with Shareen Pathak of Digiday moderating.

    This session will include a fiery debate on the issue of why start-ups don’t think they need agencies and why agencies struggle to woo start-ups with their brilliance. What is lost in translation and how can start-ups and agencies speak the same language? Come and explore how agencies can transform these partnerships from a one-time rendezvous into a longer-term relationship. 

    If you are in Cannes, please join us on Tuesday, June 21st from 3:00 - 3:30pm at the Innovation Forum, Palais II.

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    San Francisco, News

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    Co-Chairman Rich Silverstein went on KTVU-Fox 2 to talk Super Bowl ads. Watch this segment where Rich discusses his favorite ads and explains why he originally disagreed with Jeff on "got milk?"

    Additionally, Rich talked to Shocase this week. Learn how GS&P brought the Super Bowl to SF here

    Tags:
    San Francisco, Goodby Silverstein & Partners, News