Jeff Goodby

Co-Chairman and Partner

Jeff, along with his friend Rich, started this whole thing.

Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.

He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint.

He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable.

And yes, Jeff was the guy who originally wrote “got milk?” on a napkin.

He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club.

In 2006 he was inducted into the Advertising Hall of Fame.

He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility.

Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about.

San Francisco, Partner

Rich Silverstein

Co-Chairman and Partner

Rich, along with his friend Jeff, started this whole thing.

Rich grew up in Yorktown Heights, New York. After graduating from the Parsons School of Design in New York City, he moved to San Francisco against his father’s wishes.

He worked as an art director in one-year increments for Rolling Stone magazine; Bozell & Jacobs; McCann Erickson; Foote, Cone & Belding; and Ogilvy & Mather, where he met Jeff Goodby and finally settled down. They founded GS&P in 1983 and have won just about every advertising award imaginable.

In 2002 he was inducted into the Art Directors Club Hall of Fame and, two years later, into the One Club Creative Hall of Fame. Along with his partner, Jeff, he was named Executive of the Decade by Adweek.

Rich sets a standard of design that has led the agency to compete against the country’s leading design studios. His passion is evident whether he’s crafting client work, creating his own work, working on projects for the Center for Investigative Reporting or visually blogging for the Huffington Post.

He serves on the board of Specialized, and though he recently retired from the Golden Gate National Parks Conservancy board after 15 years, he continues to develop work for them that keeps their brand the envy of our country’s park system.

Rich lives in San Francisco with his wife, Carla Emil, and Felix the cat. He has two grown kids, Aaron and Simone, and is a proud grandfather to Maple, Will, Owen and Emma.


San Francisco, Partner

Derek Robson

President and Managing Partner

Derek started his career in direct marketing at Ogilvy & Mather Direct in London, initially as an account manager and then as an account planner. He was the first account planner in London to move from a direct-marketing agency to a traditional advertising agency.

He moved from Ogilvy & Mather to Bartle Bogle Hegarty, where he spent the next 13 years of his career as the agency’s deputy planning director and then as managing director, working on Levi’s, Xbox, Murphy’s Irish Stout, Boddingtons Pub Ale, Audi UK, K Shoes, Levi’s Japan, Cointreau, the Independent and Independent on Sunday (newspapers), Cadbury (Boost, Picnic and Roses), Hugo Boss, Coca-Cola and Google.

Under his leadership, the agency twice won Campaign magazine’s Agency of the Year award, and the agency grew its income by 30 percent. As a result, he was, rather comically, voted one of the 40 most influential men under 40 in 2004 by Esquire in the UK. Somehow he was more influential than Jenson Button and Christian Bale.

Derek joined GS&P in 2005 and helped the agency position itself for the future, restructuring GS&P for the digital age, which resulted in several Agency of the Year and Digital Agency of the Year awards over the years.

He works on Comcast/XFINITY, StubHub, got milk? and new business and is responsible for the agency’s production and strategic functions as well as the agency’s finances.

Derek lives in a house in Tiburon with his wife, Sarnia, and his daughter Evie (his eldest daughter just started college at Lewis & Clark in Portland, Oregon). He also has two cats named Tom and Winnie. When he’s not working, he likes to run long distances.

San Francisco, Partner

Brian McPherson

Managing Partner

For 20 years, Brian has been happy to call GS&P home.

Over that time he has led accounts in nearly every major category, from banking to telecom to technology to packaged goods and most things in between. He has been involved in work that has won many times over for creativity at Cannes as well as for effectiveness at the Effies. He currently leads the Frito-Lay and Adobe accounts at GS&P and is particularly proud of these long-standing client relationships of more than 10 years each.

Since 2007 Brian has also run the account management department. He enjoys overseeing the direction of the department, developing its people and recruiting and training new talent. He’s interested in how advertising is evolving and what that means for modern-day account work. He has written often about both subjects in a number of industry publications, including Ad Age.

Brian considers himself lucky to have grown up at GS&P, where he scored his first job after completing his MBA in marketing and finance from the University of Arizona and his undergraduate degree from Queen’s University in Canada.

Outside of work he spends his days in Mill Valley with his wife, Kate; his golden retriever, Moose (who, they swore, would never sleep on the bed but does); and his newborn son, Henry.

San Francisco, Partner