Jeff Goodby

Co-Chairman and Partner

Jeff, along with his friend Rich, started this whole thing.

Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.

He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint.

He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable.

And yes, Jeff was the guy who originally wrote “got milk?” on a napkin.

He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club.

In 2006 he was inducted into the Advertising Hall of Fame.

He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility.

Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about.

San Francisco, Partner

Rich Silverstein

Co-Chairman and Partner

Rich, along with his friend Jeff, started this whole thing.

Rich grew up in Yorktown Heights, New York. After graduating from the Parsons School of Design in New York City, he moved to San Francisco against his father’s wishes.

He worked as an art director in one-year increments for Rolling Stone magazine; Bozell & Jacobs; McCann Erickson; Foote, Cone & Belding; and Ogilvy & Mather, where he met Jeff Goodby and finally settled down. They founded GS&P in 1983 and have won just about every advertising award imaginable.

In 2002 he was inducted into the Art Directors Club Hall of Fame and, two years later, into the One Club Creative Hall of Fame. Along with his partner, Jeff, he was named Executive of the Decade by Adweek.

Rich sets a standard of design that has led the agency to compete against the country’s leading design studios. His passion is evident whether he’s crafting client work, creating his own work, working on projects for the Center for Investigative Reporting or visually blogging for the Huffington Post.

He serves on the board of Specialized, and though he recently retired from the Golden Gate National Parks Conservancy board after 15 years, he continues to develop work for them that keeps their brand the envy of our country’s park system.

Rich lives in San Francisco with his wife, Carla Emil, and Felix the cat. He has two grown kids, Aaron and Simone, and is a proud grandfather to Maple, Will, Owen and Emma.


San Francisco, Partner

Margaret Johnson

Executive Creative Director and Partner

Margaret Johnson is a 20-year GS&P veteran and leads the agency’s creative department, a position she assumed in 2015 after being named a Partner in 2012. 

Adweek named Margaret one of the “Most Inspiring Chief Creative Officers” in the U.S., and Business Insider included her in their list of the “Most Creative Women in Advertising.” Under her leadership, GS&P has architected famous work with a humanitarian edge. This includes “Emily’s Oz” for Comcast/XFINITY, DORITOS Rainbows (the profits of which supported the It Gets Better Project), the Oculus Rift experience for the Salvador Dalíi Museum, the anti-cyber bullying campaign “#I Am a Witness” for the Ad Council and the Häagen- Dazs “HD Loves HB” campaign. The latter prompted Congress to conduct hearings on Colony Collapse Disorder. 

Margaret serves on the boards of the One Show and Facebook’s Creative Council. She was a founding member of the 3 Percent Conference and has judged the ANDYs, the CLIOs as well as the prestigious Titanium category of the Cannes Lions. She’s won awards at every major show, including The One Show’s first-ever Green Pencil for the Häagen-Dazs “HD Loves HB” campaign, the Kelly Awards Grand Prize for the Häagen-Dazs “Five” campaign, a Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” and two Lions for the Logitech “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time “World’s Best Commercials.” Margaret also produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes. 

Margaret graduated from UNC Chapel Hill with a BA in journalism and mass communication and earned a degree in art direction at the Portfolio Center in Atlanta, Georgia.



San Francisco, Partner

Robert Riccardi

Managing Partner

Robert is a local guy, having grown up in the Bay Area and graduated from UC Berkeley.

Some 20 years ago, he joined GS&P to help run the agency’s then-largest account, American Isuzu Motors. In the first few years that followed, he played a key role in landing accounts such as Porsche of North America, the California Milk Processor Board (“got milk?”), HP, eBay and others.

In 1996 he was named one of six partners and took over the management of the account services department. He is now the agency’s managing partner, a title he shares with Derek Robson.

In his time at the agency, Robert has managed a wide variety of clients, including packaged-goods accounts such as Frito-Lay and Häagen-Dazs, automotive companies such as Hyundai and Chevrolet, and technology accounts such as eBay, Netflix and Adobe. He has also had extensive experience with global brands.

At a critical time in GS&P’s evolution, Robert helped identify and integrate the agency’s digital talent together with its more traditional practitioners. He was also instrumental in organizing a more cohesive strategy group that combines classic account planning and communications strategy. In part, this integration of disciplines was key to GS&P being recognized as Digital Agency of the Year as well as Agency of the Decade.

Robert has always been a very humanistic and empathetic leader, understanding that change and evolution in advertising is a constant, but he believes that it’s motivated people who make real change a reality. “Models are great; everyone’s got one. But knowing how to get people excited about and invested in new opportunities and new ideas is far more important than any theory or model,” he said.

All in all, Robert is a pretty decent dude. Ask people. His wife, his two dogs and his family thinks so—at least he hopes they do.


San Francisco, Partner