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Jeff Goodby


Jeff, along with his friend Rich, started this whole thing.

Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.

He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint.

He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GSP in 1983. Since then, the two have won just about every advertising award imaginable.

And yes, Jeff was the guy who originally wrote “got milk?” on a napkin.

He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club.

In 2006 he was inducted into the Advertising Hall of Fame.

He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility.

Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about.

Leadership, San Francisco, Partner

Brady Baltezore

Creative Director

Brady is a film director and creative director whose hands-on experience in the VFX/postproduction industry gives him a unique perspective in approaching creative challenges.

After receiving his BFA in graphic design at California College of the Arts in 2004, he joined Radium as a designer/animator. There he created work for Adidas, GMC, Target, Ubisoft, Barnes & Noble and Gatorade, among others.

In 2006 he designed and directed The Country (based on the poetry of former US Poet Laureate Billy Collins) for Sundance Channel. The Country was selected for inclusion in the 2007 Annecy International Animated Film Festival and in Billy Collins’s 2012 TED presentation, Everyday Moments, Caught in Time.

Following the closure of Radium’s SF facility, Brady worked as a freelance director and designer for Digital Kitchen, Stardust, Logan, and Publicis and also worked directly with clients, completing projects for PayPal, Dr Pepper, Dartmouth University, Yeshiva University, Henry Holt & Company and Polydor Records.

In 2008 he joined then-fledgling ad agency Pereira & O’Dell as a staff creative and was responsible for internal motion-design communications and served as a liaison between the agency and external production vendors.

In 2011 Brady joined GSP as a creative director in the eLevel production group. Since then he’s directed projects for Adobe, Google, XFINITY, Cisco, Motorola, Seagate and the Center for Investigative Reporting.

Brady lives in San Francisco’s North Beach neighborhood with his wife and two “propeller hat”–aged sons.


Suzee Barrabee

Director of Art and Print/Associate Partner

When Suzee first visited San Francisco at the age of seven, she thought it was better than Disneyland. She vowed to move there one day and got close when she attended UC Berkeley.

After graduation, she realized that people with economics degrees usually work in banks and wear business suits. This was not in her career or wardrobe plans. Suzee eventually ended up in advertising by answering a “help wanted” ad.

After producing posters advertising Ronald McDonald personal appearances and coupons for free hamburgers, she found her way to GSP in 1988.

As an art and print producer, Suzee has worked on just about every account that has passed through the agency doors—Polaroid, Elizabeth Arden fragrances, Nike, Sprint, Chevrolet and the NBA, to name a few. She has had the pleasure of working with such diverse talent as Britney Spears and an alligator. She has never worked on a feminine-hygiene product but would look forward to the challenge.

Suzee has never worn a business suit to work

Leadership, San Francisco, Associate Partner

Leslie Barrett

Group Account Director/Associate Partner

Leslie was born in Zurich, Switzerland, and moved to the US at the age of 13. She attended high school and college in Colorado, graduating from the University of Colorado Boulder with a major in advertising and a minor in English.

After college, Leslie moved to San Francisco, where she began her advertising career at Anderson & Lembke; she worked on the Microsoft account there for three years.

She started at GSP in 1999. During her tenure, she has led such accounts as the Wall Street Journal, HP, Emerald Nuts, Subway, Denny’s and Logitech. Currently, Leslie oversees the SONIC Drive-In, Nickelodeon, Thorn and Häagen-Dazs accounts.

She lives in Mill Valley with her husband, two daughters and a small white dog.

Leadership, San Francisco, Associate Partner

Paul Caiozzo

Executive Creative Director, GS&P New York

Paul is the new kid at GS&P New York, but he’s hardly new to advertising.

He is one of the most awarded creatives in the industry. His work has been parodied on Saturday Night Live, praised by Al Gore, debated on CNN and housed in the permanent collection of the Museum of Modern Art.

His résumé includes stints at Twofifteenmccann, Crispin Porter + Bogusky and Cliff Freeman, and memorable campaigns for Xbox and Burger King, including “Whopper Freakout.” Recently, he worked with Johannes Leonardo on Google’s Project Re: Brief, which saw former mad men reimagining their iconic ads for the digital age.

Caiozzo was part of the team that developed Help Remedies, a kinder, gentler over-the-counter pharmaceutical brand that quickly became one of the most awarded in the world, standing alongside much larger companies.

Over the past two years, Paul has worked to foster new ways of working directly with brands, integrating product and marketing. Clients include Vita Coco, Squarespace and Etsy. He also works to incubate his own brands. In-development projects include a new alcoholic beverage and a home medical service that blurs the lines between healthcare and technology.

Paul, his wife and his son live in a run-down building in Tribeca that claims to have a pool in their real estate listings but absolutely does not.

Leadership, New York

Zach Canfield

Director of Talent/Associate Partner

Zach Canfield is from Utah. (The answer to your next question is “No, he’s not.”)

He grew up with four parents who practiced psychology. After years of psychoanalysis at the hands (brains?) of his parents, he did the unthinkable and moved to San Francisco, where he lived in a co-op with a bunch of hippies. Now his four parents psychoanalyze each other, and he visits on Christmas.

Zach started at GSP before he could legally drink (not that that stopped him). He was originally hired as an administrative assistant but hacked his way—literally and figuratively—through GSP’s many departments. Along the way, he met so many exceptional people that he decided to make a career of bringing in more.

After seven years at GSP, Zach took on the role of global director of creative recruiting at Wieden+Kennedy. He traveled the world many times over, and somewhere along his fourth trip, he knew exactly where he belonged: San Francisco. He returned to GSP as the director of talent in 2009.

Zach lives in Alamo Square with his Swedish fiancé. She would like him to mention that they have the best dog in the world. She would also like him to mention that she thinks it’s creepy when he writes in the third person.   

Leadership, San Francisco, Associate Partner

Kate Catalinac

Creative Director

Kate began her career at Saatchi & Saatchi in New Zealand. She was the lead creative on the New Zealand Army account for three years. During that time, her work gained national and international creative and media awards, which almost made up for the swampy obstacle courses and surprise after-dinner training sessions she was encouraged/forced to take part in.

After finally getting the mud out from under her fingernails, Kate joined GSP in 2008.

Since then, she’s worked on “got milk?,” Kayak, the Commonwealth Bank of Australia, Elizabeth Arden, Google, Tostitos and Princess Cruises.

When she’s not simultaneously drinking milk and eating Tostitos while banking, wearing Elizabeth Arden fragrances and Googling new Princess Cruises ports, Kate loves to travel, drink wine with her sisters and family, and pretend she’s trying hard to curb her addiction to buying dresses. 

Leadership, San Francisco

Christine Chen

Director of Communication Strategy/Associate Partner

Christine leads the communication strategy department, which employs a modern take on media planning that injects media thinking into creative development.

She joined GSP in 2004 after launching new products and brands for Microsoft and Levi’s at Foote, Cone & Belding.

Christine was named Employee of the Year in 2008 for her work on the “got milk?” and the “Häagen-Dazs Loves Honey Bees” campaigns. Her prize was a crown and a cape along with a trip to anywhere in the world. She took her family to see her motherland, Taiwan, with some tropical stops—Thailand and Maui—along the way.

In 2011 she was promoted to managing the communication strategy department, which was Mediapost’s Media Department of the Year for three consecutive years. OMMA Magazine honored Christine as one of their 2012 Online Media All-Stars. She was named an associate partner that same year.

Christine lives in Oakland with her husband and two sons. She is considering getting a female cat to balance things out. 

Leadership, San Francisco, Associate Partner

Bess Cocke

Director of Business Affairs

Bess joined GSP in the last century, and for her first few years, she was the entire business affairs department. Today she leads a team of professionals who keep GSP and clients out of lawsuits and out of trouble with talent unions.

They work with the agency’s outside counsel and obtain clearance for all creative, track down and license music and content, obtain network clearance for commercials, negotiate for celebrity talent, and traffic and schedule commercials. The constantly changing world of digital content keeps them all on their toes!

Bess is a graduate of the University of Colorado, Boulder. Before joining GSP, she worked at Chiat/Day and Hal Riney & Partners. Before getting into advertising, she tested and evaluated disabled persons for employment-training programs and served as marketing director at a motorcycle company.

An avid traveler, Bess almost went on tour with a famous rock band in the 1970s, tended bar in Greece, was married in Thailand and was robbed in Honduras. Still traveling but now older and settled, she also travels to the garden store for mulch and bug spray. 

Bess is a lifelong music fan who doesn’t play drums (yet) but has a snare that she bangs on after especially stressful days at the office.


Leadership, San Francisco

Margaret Coles

Group Research and Analytics Director

Margaret has always been interested in the “nature versus nurture” equation, having earned her undergraduate degrees in biology and philosophy and studied human genetics in graduate school.

After working a single day in biotech, she bailed out of the lab to work at Wells Fargo, where she discovered her love of learning how consumers think. Since then she has worked in all areas of marketing—communications, product, pricing, brand, direct, TV and digital.

She’s served as a director at KPMG Consulting, a boutique ad-modeling firm called Symphony Advanced Media and various start-ups. Since she joined GSP in 2010, she has been managing the team of research and analytics strategists who pressure-test ideas and gauge campaign performance and optimization for the agency’s clients. She is obsessed with understanding the mechanics of consumer persuasion and aspiration.

Recently, her team was awarded a Gold Effie for Chevrolet Sonic and the Ogilvy Research Innovation award for Chevrolet Silverado. 

Leadership, San Francisco

Rich Silverstein


Rich, along with his friend Jeff, started this whole thing.

Rich grew up in Yorktown Heights, New York. After graduating from the Parsons School of Design in New York City, he moved to San Francisco against his father’s wishes.

He worked as an art director in one-year increments for Rolling Stone magazine; Bozell & Jacobs; McCann Erickson; Foote, Cone & Belding; and Ogilvy & Mather, where he met Jeff Goodby and finally settled down. They founded GSP in 1983 and have won just about every advertising award imaginable.

In 2002 he was inducted into the Art Directors Club Hall of Fame and, two years later, into The One Club Creative Hall of Fame. Along with his partner Jeff, he was named Executive of the Decade by Adweek.

Rich sets a standard of design that has led the agency to compete against the country’s leading design studios. His passion is evident whether he’s crafting client work, creating his own work, working on projects for the Center for Investigative Reporting or visually blogging for the Huffington Post.

He serves on the board of Specialized Bicycles, and though he recently retired from the Golden Gate National Parks Conservancy board after 15 years, he continues to develop work for them that keeps their brand the envy of our country’s park system.

Rich lives in San Francisco with his wife, Carla Emil, and Felix the cat. He has two grown kids, Aaron and Simone, and is a proud grandfather to Maple, Will, Owen and Emma.

Leadership, San Francisco, Partner

John Coyne

Worldwide Group Account Director/Associate Partner

John, who joined GSP in 1999, specializes in taking complicated marketing challenges and simplifying them. Of course, making things simple is actually quite hard. As worldwide group account director, he works on some of GSP’s most complicated accounts.

John ran HP’s global account for 13 years, helping them turn around their PC business with the “The Computer Is Personal Again” campaign and launching the global “+hp” work after HP’s merger with Compaq.

Over the years, John also partnered with Yahoo!, Dickies and TD Ameritrade. Now he leads the team that is helping the world see Cisco in a whole new light.

Prior to joining GSP, John worked across the country on accounts such as Apple, Suzuki Motorcycles and Wrigley’s Doublemint Gum.

From Pittsburgh originally, he is a proud Steelers fan and father of two daughters (who aren’t so little anymore)—not necessarily in that order, of course.

Leadership, San Francisco, Associate Partner

Rich Dizon

Chief Financial Officer/Associate Partner

Rich grew up in San Diego and attended the University of California, San Diego, where he received a BA in quantitative economics and decision sciences.

Ironically, even with a diploma in the latter, Rich was confused about what to do with his life. So he extended his time as a student to earn an MBA from San Francisco State University.

After more than five years as a CPA at a local accounting firm, Rich joined GSP in 1994 as a financial analyst. He was promoted to controller in 1995 and, finally, to CFO in 2007. Rich was named associate partner in 2009.  

Although Rich loves his numbers crunching, he is most passionate about his family and his faith. He and his wife, Jen, live in Redwood City, where they enjoy spoiling their three nieces and two nephews.  

Rich is a long-suffering golf addict, and he often can be found eating hot dogs with mustard and onions, eighty-six the ketchup, in the stands of Giants/Niners/Sharks games.

Leadership, San Francisco, Associate Partner

Will Elliott

Creative Director

After graduating from the University of Colorado, Will got a job selling ski boots in Vail, where he learned that in sales it helps to be interesting and correct. (If you sell someone the wrong boot, they’ll return two hours later and yell at you for ruining their vacation.)

He then moved to LA and worked for a marketing company that no one has ever heard of. At 26 he sold his car and everything he owned and moved to New York. He worked as an account guy at McCann, then as a writer at Grey Interactive on the Dell account.

Then, it was ad school in Atlanta. And then, in 2001 he drove across the country and landed a copywriting job at GSP.

Since then, he’s written six Super Bowl spots (three of which featured screaming chickens), raced a baby across America for HP and helped rebrand Sprint as the “Now Network” (which won a Cannes Gold Lion). He’s written for AT&T, National Geographic, Rolling Rock, Denny’s, Dryer’s, Emerald Nuts, Motorola, AIDES and others, and his work has earned One Show Pencils, CLIOs and other hardware.

Currently, he serves as the creative director on Adobe, Häagen-Dazs and Foster Farms. His “Click, Baby, Click!” spot for Adobe was named one of TED’s 10 Ads Worth Spreading for 2014.

Will lives in San Francisco with his wife and his two relentless children. He used to be a surfer and hopes that one day he will be again.  


Steffan Endres

Facilities Director

Hailing from the state of Washington, Steffan started his career in the culinary field.  After graduating from the Seattle Culinary Academy and L'aterlier des chefs, he went on to a number of positions as a private chef around the country and in England. 

His career as a private chef brought him to San Francisco, where he was eventually hired to cook breakfast for Goldberg Moser O’Neill (GMO) after they merged with Chiat/Day/Mojo.

The job eventually morphed into work in facilities, and after seven years at GMO, he joined GSP in 1997.

After living in San Francisco for a number of years, Steffan now lives in Marin and enjoys cooking for friends, kayaking, biking and the horsey set. 

Leadership, San Francisco

Margaret Johnson

Executive Creative Director/Partner

After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, Margaret earned a degree in art direction at the Portfolio Center in Atlanta, Georgia.

Her early advertising career included stops at Leonard, Monahan, Lubars & Kelly in Providence, Rhode Island, where she cut her teeth on accounts like Polaroid and Keds tennis shoes, and at The Richards Group in Dallas, Texas, where she worked on Id Software, creators of video games like Doom and Quake. She launched lots of games with monsters, screaming faces and dead bodies.

In 1996 Margaret received a call from GSP. She packed up and headed west. In the years since, she’s worked on just about every account in the building: SONIC Drive-In, TD Ameritrade, Häagen-Dazs, HP, Logitech, Nintendo, Specialized, Foster Farms, Budweiser, Yahoo! and Nest, to name a few. She was made a partner at GSP in 2012.

She’s won awards at every major show, including The One Show’s first-ever Green Pencil for the Häagen-Dazs “HD Loves HB” campaign in 2009, the 2010 Kelly Awards Grand Prize for the Häagen-Dazs “Five” campaign, a 2011 Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” and two 2011 Lions for the Logitech “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time “World’s Best Commercials.”

Business Insider named her one of the “Most Powerful Women in Advertising” in 2012. 

In 2008 she produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes. She also blogs about things she sees out of her car window and is writing a book with her husband about not losing touch with the cool, dynamic person you were before you had kids…which they started seven years ago, before they had kids.

Leadership, San Francisco, Partner

Jennifer Fox

Director of Operations/Associate Partner

Jennifer began her career as a systems analyst in a large agency, where she mapped out data-management and distribution systems. She enjoyed figuring out how to make things work—and most importantly, how to make them better.

As she learned more about agency life, it seemed like the account folks had more fun. So she gave up schematics for a career in account service. Since then she has led campaigns for Chevrolet, Honda and Blue Cross of California, among others.

Jen joined GSP in 2002, when she led the launches of the Saturn ION and the SKY, each resulting in top Effie awards.

She also led the Sprint team in building the Now Widget site, which became the cornerstone for the award-winning “The Now Network” campaign. And her work on Nextel resulted in the agency’s first Emmy nomination.

Jen now oversees the operations group, a team that facilitates project integration and a smooth process for getting work done.

When she’s not busy making things flow at work, Jen spends her free time with her family, loves to ski and enjoys trading the city chill for any warm, sunny place.

Leadership, San Francisco, Associate Partner

Nathan Frank

Creative Director

Prior to joining GS&P New York in 2014, Nathan cofounded Help Remedies, a pharmaceutical company devoted to simplicity, humanity and design. Serving as the brand’s creative director, he oversaw product design, product development, advertising, web development and social media. 

Nathan grew Help’s retail presence in museums, design stores and national retailers such as Target and Walgreens. The brand earned a number of awards, including Wallpaper* magazine’s Life Enhancer of the Year, the Dieline’s first annual Best of Show, a Webby Award for and the Cannes Grand Prix for “Help! I Want to Save a Life”—a bandage kit that allowed users to easily sign up for a bone-marrow registry.

Prior to Help, Nathan worked as a copywriter and creative director at Saatchi & Saatchi, BBH, TAXI and Cliff Freeman & Partners. His work for Procter & Gamble’s Tide to Go won gold at the Art Directors Club, the CLIOs, the One Show and D&AD; it was also voted the favorite Super Bowl ad of 2008 on YouTube. His campaign for Crest earned several Gold Lions at Cannes.

Nathan lives in NYC with his wife and newborn, whose first name is Frankie. Seriously.

Leadership, New York

Andy Grayson

Head of Brand Strategy

In 2013 Andy boomeranged back to GSP to head the brand strategy department.

He was at GSP from 2006 to 2010 as a group strategy director on such accounts as the NBA, Hyundai, Frito-Lay and Dickies. From there, he went to Wieden+Kennedy Portland, where, as a group strategy director, he successfully led the Sony global new-business pitch and directed strategy for Nike’s global business.

Now that he’s back, he oversees brand strategy while also working on GSP’s Frito-Lay accounts—Ruffles, Doritos, Tostitos, Fritos and Cheetos.

Andy attended Northwestern University and earned a master’s in communications from the VCU Brandcenter. He has also worked as a planner at Ogilvy & Mather and Publicis West and served as a planning professor at Academy of Art University in San Francisco.

Leadership, San Francisco

Ellie Hardy

Director of Interactive Production/Associate Partner

With Denver as her hometown, “Rocky Mountain High” could’ve been Ellie’s theme song.

After a stint in journalism school and television news reporting at the University of Missouri, the West called her back, and she headed to California.

She heard about this little thing called “the Internet” and thought she should check it out. She got in on the ground floor with some of the early dot-com giants and learned a lot about what it takes for companies to achieve success in the digital age. She worked with brands like Walmart and Sephora to help shape their online presence.

Ellie joined GSP in 2007 and has produced many award-winning interactive productions for a variety of clients, including Adobe, Yahoo! and Sprint.

She currently leads the interactive department and manages a diverse team of interactive producers, developers, technologists and UX designers. Nothing makes her happier than mentoring and motivating her team to produce best-in-class interactive work. She was named an Associate Partner in 2013.

In Ellie’s next life, she wants to come back as a passport so she can continue on her quest to travel to every country in the world; she’s made it to 29 so far.

Leadership, San Francisco, Associate Partner

James Horner

Executive Broadcast Producer/Associate Partner

James grew up in Berkeley, California, and graduated from UC Santa Cruz with a degree in biology. He studied marine mammals, which involved feeding dolphins and tagging elephant seals. His thesis, “Musculoskeletal Degeneration in Zero Gravity,” was written with the goal of his becoming an astronaut.

Cooler heads prevailed, and James began his advertising career at Wells Rich Greene . It was in New York’s fast-paced, cutthroat school of production that he cut his teeth.

James went on to work at J. Walter Thompson, Ketchum and Goldberg Moser O’Neill before landing at GSP in 1999. As a broadcast producer, he was lucky enough to work on several award-winning campaigns. In 2002 his Saturn “Sheet Metal” commercial was awarded Commercial of the Year by both Adweek and Advertising Age. In 2003 James was named executive producer for all the Anheuser-Busch work.

A campaign produced completely in-house won seven Gold Lions at Cannes, solidifying James’s belief that an in-house production facility could be a huge resource for the agency. In 2009 James and PJ Koll took over the in-house production department, which started as a small dub den and has grown to become eLevel, a full-service production company.

Named for the floor it occupies, eLevel now has five divisions and represents several award-winning directors, editors and motion artists. The audio division is headed by an Emmy-nominated engineer.

James lives with his family in Berkeley and has too many pets. Once a year, he likes to sneak off to produce a Super Bowl spot and enjoy the Shutters Hotel. 

Leadership, San Francisco, Associate Partner

Will Hung

Director of Production Arts

Will is probably what a lot of people would consider a “real townie.” He was born and raised within the 49 square miles of the City by the Bay, did all his schooling here, held all his jobs here, considers a drive to Silicon Valley a “road trip,” and doesn’t want to know what it would be like to leave his heart in San Francisco because “that would be a physiological impossibility.”

He claims to be hardened by the “mean streets of North Beach,” which means he’s developed patience for finding street parking and stamina for pizza-eating contests.

Despite having lived his whole life in this hilly city, he still needs to catch his breath while walking up California Street before stepping through the front doors of GSP. He is sometimes asked, “After 10-plus years of working here, you still aren’t accustomed to this hill?” And his answer is, “Hey, man, it’s not about that—it’s about whether or not you can start off in first gear from a dead stop without using the hand brake.”

Like a lot of people, Will finds it difficult to provide info for a written bio. But for some reason, he feels compelled to point out that he knows a lot of knots, something he learned while on the road to becoming an Eagle Scout.


Leadership, San Francisco

Derek Robson

Managing Partner

Derek started his career in direct marketing at Ogilvy & Mather Direct in London, initially as an account manager and then as an account planner. He was the first account planner in London to move from a direct-marketing agency to a traditional advertising agency.

He moved from Ogilvy & Mather to Bartle Bogle Hegarty, where he spent the next 13 years of his career as the agency’s deputy planning director and then as managing director, working on Levi’s, Xbox, Murphy’s Irish Stout, Boddingtons Pub Ale, Audi UK, K Shoes, Levi’s Japan, Cointreau, the Independent and Independent on Sunday (newspapers), Cadbury (Boost, Picnic and Roses), Hugo Boss, Coca-Cola and Google.

Under his leadership, the agency twice won Campaign magazine’s Agency of the Year award, and the agency grew its income by 30%. As a result he was, rather comically, voted one of the 40 most influential men under 40 in 2004 by Esquire in the UK. Somehow he was more influential than Jenson Button and Christian Bale.

Derek joined GSP in 2005 and helped the agency to position itself for the future, restructuring GSP for the digital age, which resulted in several Agency of the Year and Digital Agency of the Year awards from 2006 to 2010.

He works on XFINITY, SONIC Drive-In, Foster Farms and the NBA, and is responsible for the agency’s strategic functions and finances.

Derek lives in a house in Tiburon with his wife, Sarnia, and his two daughters, Millie and Evie, and a cat named Teddy.

Leadership, San Francisco, Partner

Eric Kallman

Creative Director/Associate Partner

Eric is the new guy, having joined GSP in March 2014. He is originally from the Bay Area, so it was a homecoming.

Over the past decade, Eric has consistently been one of the most awarded advertising creatives in the business. He helped create campaigns such as Old Spice’s “The Man Your Man Could Smell Like” and Ragù’s “Long Day of Childhood” as well as celebrated work for Skittles, Coca-Cola,, Little Caesars, and many others.

Most recently, Eric was executive creative director and partner at Barton F. Graf 9000 in New York. Prior to leaving BFG 9000, he spent two and a half years leading and winning pitches for clients such as DISH, Little Caesars, Unilever, Finlandia, Disney and Supercell. He played a major role in growing the office from four to nearly fifty and helped the agency to be named as a top Agency to Watch in 2013 and a Standout Agency in 2014 by both Ad Age and Creativity.

Prior to his time at BFG 9000, Eric was at Wieden+Kennedy, Portland. He started his career at TBWAChiatDay, New York.

His list of awards is, well, ridiculous. In 2011 he topped the list as the most awarded copywriter and art director in the world.

At Cannes he’s won the Film Grand Prix, the Cyber Grand Prix and 19 Cannes Lions. He’s collected Best of Show honors at the One Show along with 24 One Show Pencils. Other recognition includes two D&AD Black Pencils, eight D&AD Yellow Pencils, the Art Directors Club’s Interactive Best of Show, the GRANDY, back-to-back AICP Best of Show awards and an Emmy. There’s more, but you get the picture.

Leadership, Associate Partner

PJ Koll

Director of eLevel

PJ is a charming and handsome guy. He also seems to have made it to this stage of his career without ever having to write down three paragraphs about his life or create a LinkedIn profile for himself. He has resisted all attempts to collect information from him, so we are crafting this bio for him.

This much we know from James Horner’s bio: In 2009 James and PJ took over the in-house production department, which started as a small dub den and has grown to become eLevel Films, a full-service production company.

Named for the floor it occupies, eLevel now has five divisions and represents several award-winning directors, editors and motion artists. The audio division is headed by an Emmy-nominated engineer.

As for PJ, there’s really not much else to say. He dresses in that casual button-down-and-jeans-ad-guy sort of way. His laugh is easy like Sunday morning and he always has twinkle in his eye. We don’t think he spends his free time making macramé owl wall hangings, but really, who knows?

Leadership, San Francisco

Nick Klinkert

Creative Director

Born in a tiny cabin outside Amsterdam in the Netherlands, Nick started his career at a small agency in Holland before moving across the pond to work at Euro RSCG London as an art director.

Even though Nick loved London and is grateful for the things he picked up from the talented people there, it was not enough for him to withstand the lure of New York City and the venerable offices of Bartle Bogle Hegarty, where he had an unfair amount of fun working on the AXE, Levi’s and Johnnie Walker accounts.

In 2009 he began the next chapter of his epically fun ride when he was hired as an SVP and senior creative director at BBDO NY and worked on FedEx, AT&T and HBO.

In 2012 Nick moved west and joined GSP, where he feels very lucky to be able to spend his time thinking about the wonderful sport of basketball, among other things. One of the first projects he and the NBA team worked on garnered a healthy eight million hits on YouTube and helped the “BIG Color” collection of jerseys sell out in three days.

Nick’s work has been recognized at all the major advertising shows—including the interactive, film and print categories of the Cannes Lions—and is part of the permanent collection of the MOMA.

Nick and his wife, Lauren, live in Marin County, where they often unsuccessfully try to wrangle their two-year-old son, Quinn. 

Leadership, San Francisco

John Kovacevich

Director of Communication

John started his advertising career 20 years ago as an intern at Ogilvy & Mather in Los Angeles. 

Since then, he’s held a lot of different jobs, from leading the marketing-communications department at Santa Clara University to serving as executive director of one of the nation’s top improv-theater companies. 

In 2008 John joined GSP and worked as a writer and associate creative director on successful campaigns for Chevrolet, Frito-Lay, HP, Foster Farms, Sonic Drive-In, Emerald Nuts and Dropps. In 2011 he left GSP to go to Draftfcb San Francisco, where he was a group creative director on Dockers, Meow Mix, Kibbles ’n Bits, Nature’s Recipe, Milk-Bone, PG&E and Ooma. You can watch some of his work here.

In 2013 he returned to GSP to take charge of the agency’s communications department and is responsible for sharing the agency story with the public, the press, clients, employees and ad-industry leaders. His coworkers voted him employee of the year in 2013. 

But his real claim to fame is that he played the small (but pivotal!) role of “young executive #2” in the movie The Pursuit of Happyness. Surprisingly, he and Will Smith do not exchange holiday cards.

With a background that encompasses everything from sketch comedy to direct mail, John believes that the best advertising, regardless of the medium, is creative work that respects and engages its audience. 

John lives in San Francisco with his wife and two small children, who are slowly killing him but also probably keeping him alive. 

Leadership, San Francisco

Mike Landry

Creative Director

Mike is from the Deep South but has no discernible accent. He attributes this to watching too much TV as a child and his strong desire to confuse people.

His dad was into math, and his mom was a graphic designer. Mix all that together, and you get Mike, a technical computer artist.

He has a degree in animation and a master’s in visual effects. He studied art too, but it’s officially unaccredited since the college was housed in a converted barn. No shit.

Mike worked at TechTV and Macromedia before landing at GSP in 2006 as one of the agency’s motion artists in the eLevel production operation. He’s good, so they kept promoting him: first, to lead motion artist; then, to art director; and now, to creative director.

He’s worked on Motorola, YouTube, SONIC Drive-In, Seagate, Princess Cruises, Nickelodeon, the NBA, Modelo, the California Milk Processor Board (“got milk?”), Häagen-Dazs, Google, Foster Farms, Corona Light, Comcast/XFINITY, Cisco, Cheetos, TD Ameritrade, Adobe, Sprint, HP, Hyundai, Chevrolet, Doritos, Ruffles, Rolling Rock, Saturn, Denny’s, Netflix and more.

Rich Silverstein once told him, “Landry, you’re a hard guy to yell at.” But Rich still manages to do it every now and then.


Niklas Lilja

Director of Innovation

Niklas—a Helsinki native and, formerly, a longtime Amsterdam resident—is one of the five million people in the world who speak Finnish.

A textile designer and art history major, he started his advertising career in 1998 at the global lead agency of Nokia, so he never learned the difference between mobile, digital and traditional creative.

Niklas joined GSP in 2008 and is responsible for some of the agency’s most awarded projects, including the launch of the Chevy Sonic, GE’s “Plug into the Smart Grid” campaign, the Yahoo! Bus Stop Derby, “Summit on the Summit” for HP and “Birding the Net” for the National Audubon Society.

As the director of innovation, he works in a role that straddles creativity, technology and strategy, and pushes the agency to find nontraditional solutions to clients’ business problems.

In 2013 Business Insider named Niklas one of the 30 most creative people in mobile advertising.

Niklas bikes everywhere. He is currently learning how to do a headstand and be the father of a teenager. 

Leadership, San Francisco

Brian McPherson

Director of Account Management/Associate Partner

For more than 15 years, Brian has been happy to call GSP home.

Growing up, he split his time (and his education) between Canada and Arizona, earning a degree from Queen’s University in Ontario and following it up with an MBA in marketing and finance from the University of Arizona.

In 1996, after enough school to last a lifetime, he set out for his first real job: account coordinator at GSP. Employee #438 hasn’t looked back since.

Over the years, he’s been fortunate enough to work on accounts that have been highly awarded for effectiveness, collecting more than ten Effies on big accounts like Comcast, eBay, Häagen-Dazs and the NBA. He’s particularly proud of Comcast having been awarded Ad Age’s “Campaign of the Year” several years back.

In 2007, Brian took charge of the account management department and has been running it ever since. He enjoys overseeing the direction of the department, managing its people and recruiting and training new talent.

Outside of work, Brian loves a good crossword and won’t rest until he gets a puzzle of his own published in the New York Times. When that happens, he’ll gladly devote his free time to other, less challenging hobbies, like snowboarding and white-water rafting.

He also seduced and married one of the account directors under his command, but that’s probably not an appropriate story for a website bio, and anyway, Kate never filed a formal complaint with HR.

Leadership, San Francisco, Associate Partner

Justin Moore

Creative Director

Justin was born in East London and developed his twin obsessions with the written word and collecting soul music at an early age. At 16 he saw John Hegarty being interviewed on TV about the creation of his Levi’s campaigns and decided to go and work for him. Having a third obsession, he began writing ads in his spare time and sending them to agencies. They never wrote back, so Justin went to university.

After graduating from Coventry University, he joined BBH London in 1999 as a junior copywriter. He spent 12 years at the agency, eventually rising to the roles of creative director and partner. There he created campaigns for British Airways, Johnnie Walker, Audi, Levi’s, Ginsters and Gordon’s Gin, winning many awards along the way, including Best of Show at The One Show and golds at Cannes Lions, The One Show, the Andys, the British Television Advertising Awards and the CLIOs.

In 2011 he led a brand relaunch for British Airways. The TV spot “Aviators” moved astronaut Neil Armstrong to write to the agency to congratulate it on a “superlative” film that captured the essence of flight as well as anything he had ever seen. Now that’s a recommendation.

Justin joined GSP in 2012 and leads the Cisco account.

He lives in San Francisco with his wife and two children and thousands upon thousands of vinyl records and books. For additional kicks, he runs ridiculously long trail races. He’s not quite sure why. They’re not exactly fun.

Leadership, San Francisco

Robert Riccardi

Managing Partner

Robert is a local fella, having grown up in San Francisco and Marin and graduated from UC Berkeley.

Some 20 years ago, he left Ketchum to join GSP to help run the agency’s then-largest account, American Isuzu Motors. In the years that followed, he played a key role in landing accounts such as Porsche of North America, the California Milk Processor Board and Polaroid.

In 1996 he was named one of six partners and took over the management of the account services department.

In his time at the agency, Robert has managed a wide variety of clients, including packaged-goods accounts such as Frito-Lay and Häagen-Dazs, automotive companies such as Hyundai and Chevrolet, and technology accounts such as eBay, Netflix and Adobe. He has also had extensive experience with global brands, including HP, Netflix and Chevrolet.

Robert doesn’t mind the fact that at this point, he’s basically a GSP lifer.

“If you’re going to be a ‘lifer,’ GSP isn’t a bad place to do it,” says Riccardi. “With one of the best creative reputations in the world and some of the smartest people imaginable, all housed in a storybook city, GSP makes being a ‘lifer’ a pretty good deal.”

He’s especially proud of the account staff, including a group of account directors each of whom has a tenure of 12 years or more. And the “Häagen-Dazs Loves Honey Bees” campaign and 20 years of “got milk?” are two highlights. 

Leadership, San Francisco, Partner

Tod Puckett

Director of Broadcast Production/Associate Partner

Tod joined GSP 20 years ago as one of the first hundred employees. He had much more hair back then.

Currently, he oversees broadcast production for the NBA, Comcast/XFINITY, TD Ameritrade and Nickelodeon. In November 2013, he was named director of broacast production. In this role he oversees the entire broadcast team. 

His résumé features a long list of award-winning TV campaigns, including E*TRADE, Porsche, Isuzu, Budweiser, Hyundai, Comcast/XFINITY and “got milk?”  

He produced the NBA’s “There Can Only Be One” campaign, which ended up inspiring a TIME magazine cover in 2008. USA Today named his E*TRADE “Monkey” one of the ten best Super Bowl ads of all time, and his “Door Music” spot for Saturn was nominated for an Emmy. 

Tod is a passionate music composer and performer, and he released his fourth Puckett Family Project album in 2012. 

Tod and his wife, Sarah, live in Piedmont with their three daughters, Ella, Macy and Sophia. 

Leadership, San Francisco, Associate Partner

Adam Reeves

Creative Director/Associate Partner

Adam was born in the Canadian wilderness, where he developed a taste for all things beer and hockey.

After obtaining a BA in history from Binghamton University, he received a technical degree in copywriting from the Miami Ad School; while there, he completed internships at KesselsKramer in Amsterdam and Leo Burnett Prague.

Adam has worked as a copywriter at the Minneapolis ad boutique One and All, BBH New York and BBDO New York, where he held the post of senior creative director.

Adam joined GSP in 2012 and works on the NBA, Comcast/XFINITY, Corona Light and Modelo Especial. He was named an Associate Partner in 2013.

Adam’s award-winning integrated campaigns for clients such as HBO, AT&T, Johnnie Walker and Weezer have been recognized by the Grammys, the Webby Awards, Cannes Lions, The One Show, the FWA, Google Creative Sandbox and the United Nations’ Department of Public Information. Some of his work is included in the permanent collection of the MOMA. In 2010 Creativity magazine named Adam the Most Awarded Copywriter in the World, an honor he has been trying to repeat ever since.

In his spare time, Adam likes making music and taking long hikes with his wife, Amy, and their miniature long-haired dapple dachshund, Oliver. 

Leadership, San Francisco, Associate Partner

Nancy Reyes

Managing Director of GSP New York/Associate Partner

After graduating from Harvard, Nancy began her advertising career in NYC at Ogilvy & Mather and D’Arcy Masius Benton & Bowles. She worked on IBM, Folgers, Pampers and Crest.

Although New York City was loads of fun, living across from a bar, next to a bar and down the block from five bars finally pushed her to seek out a much healthier lifestyle and neighborhood. And opportunities in San Francisco were calling her name.

She joined GS&P 11 years ago and has since worked on a variety of accounts, including Adobe, HP, Frito-Lay, Google and Comcast. Nancy is most proud of the success of HP’s “The Computer Is Personal Again” campaign, which won (in the same year) Advertising Age’s Campaign of the Year and an Effie Award.

After several years in San Francisco, Nancy moved back to the East Coast (along with her husband and two little girls) to be close to family and to open and run GS&P New York as Managing Director. She keeps busy overseeing the Comcast/XFINITY account and will likely be the one you speak to if you call GS&P NY about new business. 

And if she ever gets a down minute, you’ll find Nancy hanging out with her family at the shore, Soul Cycling or making your day with her sporadic dance moves in the office.

Leadership, New York, Associate Partner

Mark Rurka

Director of Creative Operations/Associate Partner

Mark spent his childhood in snowy upstate New York and moved to California halfway through high school. After one California “winter,” he decided that the Bay Area climate suited him just fine and has lived here ever since.

Mark joined GSP in 1993 to head up the digital studio (at a time when “digital” meant one computer). In that role, he had the opportunity to work on every one of GSP’s clients. Though his name is engraved on only one Cannes Lion, he’s worked behind the scenes on many award-winning campaigns, including SEGA, Porsche, Norwegian Cruise Line, “got milk?,” E*TRADE and the Wall Street Journal.

In 2006 Mark was named director of creative operations. In addition to managing the creative department, he handles many practical functions of agency business.

Mark lives in Lafayette, California, with his wife, three children and a lazy yellow Labrador retriever.

Leadership, San Francisco, Associate Partner

Jill Sammons

Director of Culture & Career Development/Associate Partner

Jill was born in Washington, DC, and grew up in nearby Columbia, Maryland.

After studying art history and psychology at Duke University, she spent some time working for a start-up in Maryland. Then, after living her whole life on the East Coast and thinking that that’s where she’d stay, she moved out to San Francisco in 1998. She thought she’d stay maybe two years; she never left.

She’s always had an interest in advertising, and a temp assignment at GSP led to a full-time gig in account management. She spent seven years on the account side, working mainly with HP, and helped launch the “+HP” campaign.

Then, the agency approached her with an interesting proposition: “How about taking over human resources?” Jill agreed to it and since then has run the department in a way that’s not so much about rules and regulations as about how you help people get the most out of their time while at the agency. She was named an associate partner in 2007.

When she’s not at work, you can usually find her at Dolores Park with her husband and her two daughters or eating her way through the Mission neighborhood. 

Leadership, San Francisco, Associate Partner

John Thorpe

Group Brand Strategy Director/Associate Partner

Originally from Yorkshire in the north of England (think of the movie The Full Monty, and you have the right place and the original accent), John graduated from Oxford with a nonvocational degree in English literature in 1984.

He began work in advertising almost by accident during the same year he had a brief stint as a desk researcher before transferring to the planning department at Collett Dickenson Pearce & Partners in London.

Pursuing an interest in the contemporary arts, John took time out from advertising to work at the Institute of Contemporary Arts in London. After nearly starving, he returned to advertising at Wight, Collins, Rutherford, Scott (WCRS), was promoted to the main board of the agency and worked on a number of international and pan-European accounts.

He “went west,” moved to the US and joined GSP in 1994, becoming an associate partner and group brand strategy director in 1999. He currently divides his time between Foster Farms, Crown Imports and Adobe.

John is known for his dog, a golden retriever named Patrick who has become a fixture in the place. It’s well known that John’s real job is to bring Patrick to work for the rest of the agency. When he isn’t doing that, he’s at work on the great American short story. It’s easier than writing a novel.

Leadership, San Francisco, Associate Partner

Chris Welsby

Design Director

Chris thinks these bio things are ridiculous (he may have said “bollocks” or something in that vein), so we’ll keep this short and sweet.

Chris started out his career in a small design firm in the UK, where he worked on everything from brand identities to album covers (Cell Dub, James Teej, Spencer Parker, Girls Aloud, Elbow and others).

Before joining GSP in late 2013, Chris was at Wieden+Kennedy London, where he worked on Nike, Honda, Prada and Lurpak.

Chris has been featured in multiple well-known design publications, and his work has won major awards.

He loves all things design and relishes the challenge of finding creative solutions that are simple and effective.

In his spare time, Chris enjoys riding motorcycles and listening to heavy metal.


Ben Wolan

Creative Director

Ben was raised in the small mining town of Berkeley, California, where the chief exports were radical ideology and organic nonsense. Berkeley High led him to the University of Colorado, which led him to a job working at a juice bar, which in turn led to Miami Ad School.

Ben’s first ad was, fittingly, a billboard for a juice brand targeting Polish housewives. Since then he has created award-winning work for Xbox and Prudential, to name a couple.

He joined GSP in 2013 and currently works on Doritos, the National Audubon Society and Seagate. Before GSP he did time at a bunch of other agencies, where he worked on Microsoft, Puma, Google, Heineken, Delta, Ray-Ban, Coca-Cola, Reebok, UNICEF and others.

He enjoys cooking, snowboarding, hiking and playing basketball at a seventh-grade level. His heroes include Walter Payton and Rickey Henderson. The fact that he wrote his entire bio referring to himself in the third person is a tribute to Rickey Henderson. RICKEY!

Leadership, San Francisco