Jeff Goodby

Co-Chairman and Partner

Jeff, along with his friend Rich, started this whole thing.

Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.

He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint.

He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable.

And yes, Jeff was the guy who originally wrote “got milk?” on a napkin.

He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club.

In 2006 he was inducted into the Advertising Hall of Fame.

He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility.

Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about.

Twitter:
@JeffBadby
Tags:
San Francisco, Partner

Rich Silverstein

Co-Chairman and Partner

Rich, along with his friend Jeff, started this whole thing.

Rich grew up in Yorktown Heights, New York. After graduating from the Parsons School of Design in New York City, he moved to San Francisco against his father’s wishes.

He worked as an art director in one-year increments for Rolling Stone magazine; Bozell & Jacobs; McCann Erickson; Foote, Cone & Belding; and Ogilvy & Mather, where he met Jeff Goodby and finally settled down. They founded GS&P in 1983 and have won just about every advertising award imaginable.

In 2002 he was inducted into the Art Directors Club Hall of Fame and, two years later, into the One Club Creative Hall of Fame. Along with his partner, Jeff, he was named Executive of the Decade by Adweek.

Rich sets a standard of design that has led the agency to compete against the country’s leading design studios. His passion is evident whether he’s crafting client work, creating his own work, working on projects for the Center for Investigative Reporting or visually blogging for the Huffington Post.

He serves on the board of Specialized, and though he recently retired from the Golden Gate National Parks Conservancy board after 15 years, he continues to develop work for them that keeps their brand the envy of our country’s park system.

Rich lives in San Francisco with his wife, Carla Emil, and Felix the cat. He has two grown kids, Aaron and Simone, and is a proud grandfather to Maple, Will, Owen and Emma.

 

Tags:
San Francisco, Partner

Derek Robson

Managing Partner

Derek started his career in direct marketing at Ogilvy & Mather Direct in London, initially as an account manager and then as an account planner. He was the first account planner in London to move from a direct-marketing agency to a traditional advertising agency.

He moved from Ogilvy & Mather to Bartle Bogle Hegarty, where he spent the next 13 years of his career as the agency’s deputy planning director and then as managing director, working on Levi’s, Xbox, Murphy’s Irish Stout, Boddingtons Pub Ale, Audi UK, K Shoes, Levi’s Japan, Cointreau, the Independent and Independent on Sunday (newspapers), Cadbury (Boost, Picnic and Roses), Hugo Boss, Coca-Cola and Google.

Under his leadership, the agency twice won Campaign magazine’s Agency of the Year award, and the agency grew its income by 30%. As a result he was, rather comically, voted one of the 40 most influential men under 40 in 2004 by Esquire in the UK. Somehow he was more influential than Jenson Button and Christian Bale.

Derek joined GS&P in 2005 and helped the agency position itself for the future, restructuring GS&P for the digital age, which resulted in several Agency of the Year and Digital Agency of the Year awards from 2006 to 2010.

He works on Comcast/XFINITY, StubHub and new business, and is responsible for the agency’s production and strategic functions as well as the agency’s finances.

Derek lives in a house in Tiburon with his wife, Sarnia, and his two daughters, Millie and Evie, and a cat named Teddy.

Tags:
San Francisco, Partner

Roger Baran

Creative Director

Roger joined Goodby Silverstein & Partners in 2012 with his partner, Sam Luchini. The team caught the attention of the agency after creating the award-winning Mercedes-Benz Tweet Race at Razorfish. (Roger is still incredibly passionate about the Tweet Race.)

Roger started his career in advertising as a marketing executive, but it wasn’t long before he moved into the creative department. His first copywriter role was at DM9DDB in Brazil. He then moved to Chicago (Leo Burnett) and New York City (Lowe and Razorfish) before ending up at GS&P.

Roger has worked on many global brands, including Adobe, Cisco, Frito-Lay, Mercedes-Benz, American Express, Coca-Cola and Kellogg’s.

His work has been nominated for awards at every major festival, and he was nominated for an Emmy. He likes to think that his work sits at the intersection of innovation and inspiration.