Derek Robson

President and Managing Partner

Derek started his career in direct marketing at Ogilvy & Mather Direct in London, initially as an account manager and then as an account planner. He was the first account planner in London to move from a direct-marketing agency to a traditional advertising agency.

He moved from Ogilvy & Mather to Bartle Bogle Hegarty, where he spent the next 13 years of his career as the agency’s deputy planning director and then as managing director, working on Levi’s, Xbox, Murphy’s Irish Stout, Boddingtons Pub Ale, Audi UK, K Shoes, Levi’s Japan, Cointreau, the Independent and Independent on Sunday (newspapers), Cadbury (Boost, Picnic and Roses), Hugo Boss, Coca-Cola and Google.

Under his leadership, the agency twice won Campaign magazine’s Agency of the Year award, and the agency grew its income by 30 percent. As a result, he was, rather comically, voted one of the 40 most influential men under 40 in 2004 by Esquire in the UK. Somehow he was more influential than Jenson Button and Christian Bale.

Derek joined GS&P in 2005 and helped the agency position itself for the future, restructuring GS&P for the digital age, which resulted in several Agency of the Year and Digital Agency of the Year awards over the years.

He works on Comcast/XFINITY, StubHub, got milk? and new business and is responsible for the agency’s production and strategic functions as well as the agency’s finances.

Derek lives in a house in Tiburon with his wife, Sarnia, and his daughter Evie (his eldest daughter just started college at Lewis & Clark in Portland, Oregon). He also has two cats named Tom and Winnie. When he’s not working, he likes to run long distances.

Tags:
San Francisco, Partner

Brian McPherson

Managing Partner

For 20 years, Brian has been happy to call GS&P home.

Over that time he has led accounts in nearly every major category, from banking to telecom to technology to packaged goods and most things in between. He has been involved in work that has won many times over for creativity at Cannes as well as for effectiveness at the Effies. He currently leads the Frito-Lay and Adobe accounts at GS&P and is particularly proud of these long-standing client relationships of more than 10 years each.

Since 2007 Brian has also run the account management department. He enjoys overseeing the direction of the department, developing its people and recruiting and training new talent. He’s interested in how advertising is evolving and what that means for modern-day account work. He has written often about both subjects in a number of industry publications, including Ad Age.

Brian considers himself lucky to have grown up at GS&P, where he scored his first job after completing his MBA in marketing and finance from the University of Arizona and his undergraduate degree from Queen’s University in Canada.

Outside of work he spends his days in Mill Valley with his wife, Kate; his golden retriever, Moose (who, they swore, would never sleep on the bed but does); and his newborn son, Henry.

Twitter:
@brianfromcanada
Tags:
San Francisco, Partner

Leslie Barrett

Managing Partner

Born in Zurich, Switzerland, Leslie moved to the US at the age of 13. She began her advertising career at Anderson & Lembke, where she worked on Microsoft for three years. 

During her 18-year tenure at GS&P, she has led the Wall Street Journal, SBC, HP, Emerald Nuts, Subway, Denny’s, Logitech, TD Ameritrade, Nickelodeon and Häagen-Dazs accounts. 

Barrett’s teams have consistently developed work awarded for both creativity and effectiveness. She currently oversees the SONIC Drive-In and Comcast/XFINITY accounts, among others.

Over the years Barrett has led a number of the agency’s new business wins and, as a result, became director of new business. She was named a partner in 2016.

She lives with her two daughters and a small white dog in Mill Valley. It’s beautiful, but it’s no Switzerland. 
 

Tags:
San Francisco, Partner

Christine Chen

Director of Communication Strategy and Partner

Christine leads the communication strategy department, which employs a modern take on media planning that injects media thinking into creative development.

She joined GS&P in 2004 after launching new products and brands for Microsoft and Levi’s at Foote, Cone & Belding. She has led strategic thinking on Adobe, got milk?, Häagen-Dazs, Nest, Nickelodeon, Twitter, and more.

Christine was named Employee of the Year in 2008 for her work on the “got milk?” and the “Häagen-Dazs Loves Honey Bees” campaigns. Her prize was a crown and a cape along with a trip to anywhere in the world. She took her family to see her motherland, Taiwan, with some tropical stops—Thailand and Maui—along the way.

In 2011 she was promoted to manage the communication strategy department, which MediaPost has named "Media Department of the Year" three times. OMMA Magazine honored Christine as one of their "Online Media All-Stars."

Christine lives in Oakland with her husband and two sons. She is considering getting a female cat to balance things out.

 

Tags:
Partner