Christine Chen

Director of Communication Strategy and Partner

Christine leads the communication strategy department, which employs a modern take on media planning that injects media thinking into creative development.

She joined GS&P in 2004 after launching new products and brands for Microsoft and Levi’s at Foote, Cone & Belding. She has led strategic thinking on Adobe, got milk?, Häagen-Dazs, Nest, Nickelodeon, Twitter, and more.

Christine was named Employee of the Year in 2008 for her work on the “got milk?” and the “Häagen-Dazs Loves Honey Bees” campaigns. Her prize was a crown and a cape along with a trip to anywhere in the world. She took her family to see her motherland, Taiwan, with some tropical stops—Thailand and Maui—along the way.

In 2011 she was promoted to manage the communication strategy department, which MediaPost has named "Media Department of the Year" three times. OMMA Magazine honored Christine as one of their "Online Media All-Stars."

Christine lives in Oakland with her husband and two sons. She is considering getting a female cat to balance things out.

 

Tags:
Partner

Bonnie Wan

Director of Brand Strategy and Partner

GS&P has been Bonnie’s agency home since 1998, where she has led strategy on the California Milk Processor Board (“got milk?”), Comcast, Nest, Adobe and SONIC Drive-In, as well as provocative, effective and award-winning campaigns fighting child sex trafficking, cyberbullying and college-campus rape. 

A graduate of New York University, Bonnie began her career at Weiss Whitten Carroll Stagliano, a boutique agency specializing in luxury brands. From there she worked in the pre-TBWA offices of ChiatDay, where she helped launch Sony PlayStation. In 1996 she moved to San Francisco and began a search for a new agency home, a journey that led to pit stops at Hal Riney & Partners and FCB before she landed at her beloved GS&P.  

Beyond strategy, Bonnie has been integral to the agency’s training and development. As a co-leader of GS&P Ed, Bonnie created the agency’s inaugural management-training course in 2013. She also guest-lectures at the University of Oregon and Stanford’s d.school and teaches an internal workshop at GS&P on writing titled “Your Life Brief.” Bonnie’s ultimate passion and drive is to create an environment in which people are energized to do their best work and bring their whole selves.  

Bonnie was named an associate partner in 2014 and a partner and the head of brand strategy in 2016. 

She lives in San Anselmo, California, with her husband and four kids.

Tags:
Partner

Margaret Johnson

Chief Creative Officer and Partner

Margaret Johnson is a 20-year veteran of Goodby Silverstein & Partners and leads the agency's creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agency's first Chief Creative Officer.

Under her leadership GS&P has architected famous work with a humanitarian edge with Creativity Magazine naming GS&P one of its top 10 “Most Innovative” agencies in 2017. This has included the Tostitos’ “Party Safe” bag that was created to prevent drunk driving after the Super Bowl, DORITOS “No Choice” Chips, which encouraged millennials to register to vote in the 2016 election, “Dreams of Dali,” the Oculus Rift experience for the Salvador Dalí Museum, the anticyberbullying campaign “#IAmAWitness” for the Ad Council, the "Unacceptable Acceptance Letters" to combat sexual assault on college campuses, DORITOS Rainbows (the profits of which supported the It Gets Better Project), and the Häagen-Dazs “HD Loves HB” campaign. The latter prompted Congress to conduct hearings on colony collapse disorder. Over the years, she’s been named one of Adweek’s Most Inspiring Chief Creative Officers, an Ad Age Woman to Watch and earned places on Business Insider’s Most Creative Women and Most Creative People in Advertising.

Margaret serves on the boards of the One Show and Facebook’s Creative Council. She was a founding member of the 3 Percent Conference and has judged the ANDYs, the CLIOs as well as the prestigious Titanium category of the Cannes Lions. She’s won awards at every major show, including the One Show’s first-ever Green Pencil for the Häagen-Dazs “HD Loves HB” campaign, the Grand Prize Kelly Award for the Häagen-Dazs “Five” campaign, a Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” and two Lions for Logitech’s “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time World’s Best Commercials. Margaret also produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes.

Margaret graduated from the University of North Carolina Chapel Hill with a BA in journalism and mass communication and earned a degree in art direction at the Portfolio Center in Atlanta, Georgia.

Twitter:
@maggiejca
Tags:
San Francisco, Partner

Jeff Goodby

Co-Chairman and Partner

Jeff, along with his friend Rich, started this whole thing.

Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.

He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint.

He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable.

And yes, Jeff was the guy who originally wrote “got milk?” on a napkin.

He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club.

In 2006 he was inducted into the Advertising Hall of Fame.

He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility.

Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about.

Twitter:
@JeffBadby
Tags:
San Francisco, Partner