Bonnie Wan

Director of Brand Strategy and Partner

GS&P has been Bonnie’s agency home since 1998, where she has led strategy on the California Milk Processor Board (“got milk?”), Comcast, Nest, Adobe and SONIC Drive-In, as well as provocative, effective and award-winning campaigns fighting child sex trafficking, cyberbullying and college-campus rape. 

A graduate of New York University, Bonnie began her career at Weiss Whitten Carroll Stagliano, a boutique agency specializing in luxury brands. From there she worked in the pre-TBWA offices of ChiatDay, where she helped launch Sony PlayStation. In 1996 she moved to San Francisco and began a search for a new agency home, a journey that led to pit stops at Hal Riney & Partners and FCB before she landed at her beloved GS&P.  

Beyond strategy, Bonnie has been integral to the agency’s training and development. As a co-leader of GS&P Ed, Bonnie created the agency’s inaugural management-training course in 2013. She also guest-lectures at the University of Oregon and Stanford’s d.school and teaches an internal workshop at GS&P on writing titled “Your Life Brief.” Bonnie’s ultimate passion and drive is to create an environment in which people are energized to do their best work and bring their whole selves.  

Bonnie was named an associate partner in 2014 and a partner and the head of brand strategy in 2016. 

She lives in San Anselmo, California, with her husband and four kids.

Tags:
Partner

Margaret Johnson

Chief Creative Officer and Partner

Margaret Johnson is a 20-year GS&P veteran and leads the agency’s creative department, a position she assumed in 2015 after being named a partner in 2012. 

Under her leadership GS&P has architected famous work with a humanitarian edge. This includes DORITOS Rainbows (the profits of which supported the It Gets Better Project), the Oculus Rift experience for the Salvador Dalí Museum, the anticyberbullying campaign “#IAmAWitness” for the Ad Council, the "Unacceptable Acceptance Letters" to combat sexual assault on college campuses and the Häagen-Dazs “HD Loves HB” campaign. The latter prompted Congress to conduct hearings on colony collapse disorder. Over the years, she’s been named an Ad Age Woman to Watch, one of Adweek’s Most Inspiring Chief Creative Officers and she's earned places on Business Insider’s Most Creative Women and Most Creative People in Advertising.

Margaret serves on the boards of the One Show and Facebook’s Creative Council. She was a founding member of the 3 Percent Conference and has judged the ANDYs, the CLIOs as well as the prestigious Titanium category of the Cannes Lions. She’s won awards at every major show, including the One Show’s first-ever Green Pencil for the Häagen-Dazs “HD Loves HB” campaign, the Grand Prize Kelly Award for the Häagen-Dazs “Five” campaign, a Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” and two Lions for Logitech’s “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time World’s Best Commercials. Margaret also produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes. 

Margaret graduated from the University of North Carolina Chapel Hill with a BA in journalism and mass communication and earned a degree in art direction at the Portfolio Center in Atlanta, Georgia.

Twitter:
@maggiejca
Tags:
San Francisco, Partner

Jeff Goodby

Co-Chairman and Partner

Jeff, along with his friend Rich, started this whole thing.

Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.

He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint.

He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable.

And yes, Jeff was the guy who originally wrote “got milk?” on a napkin.

He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club.

In 2006 he was inducted into the Advertising Hall of Fame.

He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility.

Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn’t know about.

Twitter:
@JeffBadby
Tags:
San Francisco, Partner

Rich Silverstein

Co-Chairman and Partner

Rich, along with his friend Jeff, started this whole thing.

Rich grew up in Yorktown Heights, New York. After graduating from the Parsons School of Design in New York City, he moved to San Francisco against his father’s wishes.

He worked as an art director in one-year increments for Rolling Stone magazine; Bozell & Jacobs; McCann Erickson; Foote, Cone & Belding; and Ogilvy & Mather, where he met Jeff Goodby and finally settled down. They founded GS&P in 1983 and have won just about every advertising award imaginable.

In 2002 he was inducted into the Art Directors Club Hall of Fame and, two years later, into the One Club Creative Hall of Fame. Along with his partner, Jeff, he was named Executive of the Decade by Adweek.

Rich sets a standard of design that has led the agency to compete against the country’s leading design studios. His passion is evident whether he’s crafting client work, creating his own work, working on projects for the Center for Investigative Reporting or visually blogging for the Huffington Post.

He serves on the board of Specialized, and though he recently retired from the Golden Gate National Parks Conservancy board after 15 years, he continues to develop work for them that keeps their brand the envy of our country’s park system.

Rich lives in San Francisco with his wife, Carla Emil, and Felix the cat. He has two grown kids, Aaron and Simone, and is a proud grandfather to Maple, Will, Owen and Emma.

 

Tags:
San Francisco, Partner