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New App Cracks the Fart Code

  • New App Cracks the Fart Code

    Fart Code App

    How do you get kids to care about nutrition? 

    By showing them that there is more to food than taste and texture. There’s science. And sounds. And sometimes smells. Very stinky smells. 

    That's why we made an app called “Fart Code”—to promote kid’s health and science education. And there’s some smart science behind the gross-out laughs.

    Watch the demo video and download the app at fartcode.com.

    Once downloaded, the Fart Code app allows you to scan a bar code on any item in the grocery store. The app determines the actual ingredients in that item, noting any ingredients that are known to cause gas.

    An algorithm uses those ingredients to determine the level of toxicity on a “fartometer” and produces the appropriate fart noise and vibration; a rough equivalent of how your digestive system would process the ingredients.

    Once created, you can share the fart via text message (complete with fart emoji) and social posts. Friends can then click on a link and hear the fart their friend just, um, passed.

    “It’s a fun and engaging way to get kids to think about what they are putting in their bodies,” said Margaret Johnson, executive creative director and partner at GS&P.

    In other words, they can get smart from their fart. (Sorry, we couldn't help ourselves.)

    Schools across San Francisco have signed on to use the app in their class curricula; national teacher resources are recommending the app to their networks; and parents across America are sure to appreciate that their now kids have something to keep them occupied in the grocery store. 

    The app was created by the BETA Group, GS&P's group of in-house developers.

    A BuzzFeed article, “Get Smart from Your Fart: 14 Common Food Ingredients that Make You Gassy,” outlines some of the ingredients used by the app’s algorithm.

    Release date:
    June 2014
    Tags:
    BETA, Interactive, San Francisco

Open Positions at GS&P

September 8, 2014
  • ACCOUNT MANAGEMENT

    We are currently looking for account managers for our New York office who are passionate about getting great, innovative creative work out in the world. We are also looking for account people for our San Francisco office at the junior and senior level.  

    If you’d like to get on our radar, please contact Cristen Lowe at cristen_lowe@gspsf.com.

    BRAND STRATEGY

    We are currently looking for a senior brand strategist to work in our San Francisco office. If you have great stories to tell about the work you've done on a variety of brands, please send an email to If you’d like to Leslie Bee at leslie_bee@gspsf.com.

    COMMUNICATIONS STRATEGY

    We are looking for a director-level communication strategist for our San Francisco office. Back in the day, we used to call this a “media planner” but the role is more progressive at GS&P. We’re looking for strategists that have a good understanding of the dynamic media landscape and take a consultative approach to communication planning. 

    If you'd like more information about any of these positions or would like to apply, please contact Leslie Bee at leslie_bee@gspsf.com.
     

    INTEGRATED BUSINESS AFFAIRS

    We are always looking for really smart, interesting, passionate people with legal, licensiing and/or talent experience who might want to join our business affairs staff in San Francisco someday. 

    If you'd like to get on our radar, please contact Leslie Bee at leslie_bee@gspsf.com

    ADMINISTRATION

    We are looking for an Office Coordinator/Admin Assistant for our New York office. The ideal candidate will have at least one year of experience working in an office environment, be detail oriented & organized, have a can-do attitude, be able to work with a multitude of different personalities, and have a sense of humor. 

    For more information, please contact Cristen Lowe at cristen_lowe@gspsf.com.

     

    San Francisco Fair Chance Ordinance
     

    Tags:
    News, San Francisco