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Truth Sleuths

Client:
Center for Investigative Reporting
  • Brand Identity “Center for Investigative Reporting”

    Brand Identity: “Center for Investigative Reporting”

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    The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

    The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

    In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

    Here's what the media had to say about the campaign:

    For Journalists Who Seek Out Hidden Things, a More Visible Brand
    The New York Times

    Link:
    Read more about the rebranding at cironline.org
    Release date:
    October 2013
    Tags:
    Design, San Francisco, Center for Investigative Reporting
  • Center for Investigative Reporting Brand Identity Posters

    Print: "CIR Posters"

    2 of 4
    Prev Next

    The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

    The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

    In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

    Here's what the media had to say about the campaign:

    For Journalists Who Seek Out Hidden Things, a More Visible Brand
    The New York Times

    Link:
    Read more about the rebranding at cironline.org
    Release date:
    October 2013
    Tags:
    Print, San Francisco, Center for Investigative Reporting
  • Center for Investigative Reporting Brand Identity Posters

    Print: "CIR Posters"

    3 of 4
    Prev Next

    The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

    The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

    In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

    Here's what the media had to say about the campaign:

    For Journalists Who Seek Out Hidden Things, a More Visible Brand
    The New York Times

    Link:
    Read more about the rebranding at cironline.org
    Release date:
    October 2013
    Tags:
    Print, San Francisco, Center for Investigative Reporting
  • Center for Investigative Reporting Brand Identity Posters

    Print: "CIR Posters"

    4 of 4
    Prev Next

    The Center for Investigative Reporting is a nonprofit, nonpartisan organization dedicated to high-impact journalism. GSP developed a new brand identity campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.

    The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR’s work.

    In some ways, the project is a return to the journalistic roots of GSP co-founders, Rich Silverstein & Jeff Goodby.

    Here's what the media had to say about the campaign:

    For Journalists Who Seek Out Hidden Things, a More Visible Brand
    The New York Times

    Release date:
    November 2013
    Tags:
    Print, San Francisco, Center for Investigative Reporting

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Client:
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Client:
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